The Most Detailed & Complete Training Available

So many companies are doing direct response television (DRTV) and radio advertising, yet 90% of the campaigns started are not successful. How can you tilt the odds in your favor and become one of the successful Direct Response Marketers? How can you take this powerful interactive medium and apply it to any project you want?

Find out the secrets direct response marketers use to create successful campaigns! There are corporate marketers and successful entrepreneurs that create successful DRTV campaigns over and over again. What are their secrets? Learning from their successes and failures can make the difference.
__________________________________________________________________
Related Links & Courses::
>> Why DRTV Training?
>> Public DRTV Courses
>> On-Site Training
>> Project Management
__________________________________________________________________

2008 Course Schedule (DRTV Boot Camp):
October 22-23, 2008 >>> Santa Monica, CA

This comprehensive 2-day training intensive empowers marketing & ad professionals from any industry with proven best practices that:

• Maximize return-on-investment (ROI);
• Promote brand-building & retail growth; and
• Overcome and avoid common obstacles to DRTV success.

The course participant is in for a DRTV experience that will change their approach to marketing forever. DRTV Management Boot Camp includes detailed training in the following critical areas:

1. Building the Compelling Offer:
Main Offer, Bonus Items, Up-sells
2. Creative & Production:
Understanding the creative process & working closely with your creative team
3. DRTV Finance:
From Scorekeeping to Winning Strategies
4. Building your DRTV Team:
Choosing, Negotiating and Managing all of your out-sourced suppliers
5. Winning the Media Game:
The complete plan to manage your media buyer
6. Website Development:
Integrating your DR strategies with your website
7. Retail:
Leverage your DR Marketing success to maximize Retail sell-thru

It isn't only the rookies who attend the Direct Response Academy’s courses. If you or your team need to understand DRTV best practices to maximize ROI and manage the outsourced service providers needed for a successful campaign, this course will be your first best step!

You may be a:

Corporate marketer or ad agency looking to get into DRTV, understand a particular area of campaign management better, improve a campaign or bring DRTV resources in-house and train a team;

DRTV vendor (i.e. producer, media buyer, telemarketing or fulfillment company, etc.) wanting to better understand the full campaign spectrum and complimentary disciplines, or wanting the campaign management certification that can help you land better projects;

Entrepreneur or someone responsible for the success of a new product, and need to know if DRTV is an appropriate marketing channel for you and where to start.

At the DRTV Management Boot Camp you will quickly learn the powerful secrets used for years to create successful, profitable campaigns. You will learn how to:

Don’t miss out on this special two day event. For more information or to register, please call 512-301-5900 or email us at courses@dracademy.org.