The Most Detailed and Complete Training Available

2009 Course Schedule (DRTV Boot Camp):
February 18-19 >>> Miami, FL
March 24-25 >>> Austin, TX
May 5-6 >>>Santa Monica, CA
September 10-11 >>> Las Vegas, NV
October 21-22 >>> New York City, NY
December 7-9 >>> Santa Monica, CA

This comprehensive 2-day training intensive empowers marketing & ad professionals from any industry with proven best practices that:

• Maximize return-on-investment (ROI);
• Promote brand-building & retail growth; and
• Overcome and avoid common obstacles to DRTV success.

The course participant is in for a DRTV experience that will change their approach to marketing forever. DRTV Management Boot Camp includes detailed training in the following critical areas:

1. Building the Compelling Offer:
Main Offer, Bonus Items, Up-sells
2. Creative & Production:
Understanding the creative process & working closely with your creative team
3. DRTV Finance:
From Scorekeeping to Winning Strategies
4. Building your DRTV Team:
Choosing, Negotiating and Managing all of your out-sourced suppliers
5. Winning the Media Game:
The complete plan to manage your media buyer
6. Website Development:
Integrating your DR strategies with your website
7. Retail:
Leverage your DR Marketing success to maximize Retail sell-thru

It isn't only the rookies who attend the Direct Response Academy’s courses. If you or your team need to understand DRTV best practices to maximize ROI and manage the outsourced service providers needed for a successful campaign, this course will be your first best step!

You may be a:

Corporate marketer or ad agency looking to get into DRTV, understand a particular area of campaign management better, improve a campaign or bring DRTV resources in-house and train a team;

DRTV vendor (i.e. producer, media buyer, telemarketing or fulfillment company, etc.) wanting to better understand the full campaign spectrum and complimentary disciplines, or wanting the campaign management certification that can help you land better projects;

Entrepreneur or someone responsible for the success of a new product, and need to know if DRTV is an appropriate marketing channel for you and where to start.

At the DRTV Management Boot Camp you will quickly learn the powerful secrets used for years to create successful, profitable campaigns. You will learn how to:

1. Unleash Your Creative Potential
DETERMINE which producer is right for your project; UNDERSTAND which DRTV format and production style will be most successful for your project; and INFLUENCE the creative people with a "results mentality" and an "on budget" approach.

2. Maximize Revenue
GAIN the know-how to maximize revenues with upsells, clubs, continuity, and outbound telemarketing; and CAPITALIZE on profits by integrating other marketing opportunities resulting in successful DRTV campaigns. continued below...

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