DRTV Management Boot Camp -
Special Focus: Customer Acquisition

February 18-20, 2009
South Beach Marriott Hotel
Miami Beach, Florida

Course Fee: $1,990
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Instructor:
Greg Sarnow
CEO, Direct Response Academy


A training program on DRTV campaign management and infomercial customer acquisition.

From February 18-20 at the Marriott South Beach, the Direct Response Academy is presenting DRTV Management Boot Camp – Special Focus: Customer Acquisition, a course on designing and managing infomercials with continuity programs.  Industry veteran and Academy CEO Greg Sarnow will lead the course.

This particular class will focus on the customer acquisition model.  This model creates long-term customers making repeat purchases of things like skin care products, dietary supplements, or financial and insurance services.  After the initial investment in media, the downstream revenue can be excellent - making the infomercial format very appealing.  While class participants explore every element of an infomercial campaign, Sarnow will also interweave an added perspective for the customer acquisition-style DRTV campaign. 

The DRTV Management Boot Camp is an outstanding program on managing the entire infomercial marketing process.  On the third day, the Back-End Management segment rounds out the program.  Participants concentrate on the behind-the-scenes details of an infomercial campaign, including the sales process, telemarketing, fulfillment, customer service, and financial components.  Participants use case studies and group projects to apply this knowledge in real world scenarios.
 
The program was designed for anyone involved in direct response television, from marketing and advertising managers, to inventors, entrepreneurs, and DRTV service providers. 

Participants in the DRTV Management Boot Camp will learn to:                                                                        

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The course will be held at the Marriott South Beach from February 18-20, 2009.  Two-day and One-day course rates are also available.  

For more information, contact Mark Warren at markw@directresponseacademy.com.
Or visit:  www.DirectResponseAcademy.com.

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About your instructor:
GREG SARNOW

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Related Links & Courses::
• Why DRTV Training?
• Public DRTV Courses
• On-Site Training
• Project Management