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Choosing Your DRTV Producer Wisely

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Our Next Course:

Sponsored by
RESPONSE EXPO 2014

DRTV Campaign Management &
Multi-Channel
Marketing
Boot Camp


April 28 – 29, 2014

Hilton Bayfront Hotel
San Diego, CA

Response_Expo_2013_San_Diego_television_advertising_web-integration_course

Direct Response Television
Advertising and Ecommerce Integration Boot-Camp.


Click here to
register now!

April 28th :
9:00 am - 5:00 pm

April 29th :
9:00 am –1:00 pm


For more information:

infomercial academy phone number

Choosing Producers Wisely with Direct The art of choosing your DRTV producer wisely -- Direct Response Academy offers experienced insightFor a successful infomercial, there is no substitute for a producer who specializes in DRTV, particularly those within your demographic niche. Who you choose to produce your project can ultimately mean the difference between the best and worst professional and financial decisions you’ll ever make.

Producers are quite adept at convincing you that they think your idea is the hottest thing to hit the market in ages. They know that to appeal to your emotional attachment to the project means immediately endearing themselves to you.

"The greatest benefit I received by taking [the Academy's} DRTV Boot Camp was the knowledge of each step of the whole process, and the detailed information on production, telemarketing and media management."

Gina Teafatiller

The key thing to remember during the selection process is that regardless of the infomercial’s success or failure, the producer is likely to get paid the same rate. It’s important to discern between enthusiasm for making money and a sincere belief that they can help your project succeed in a DRTV format.

Make sure that a producer is good at all aspects of production. They oversee the entire project and ensure that it stays on schedule and within budget. The producer is responsible for selecting, paying and coordinating the activities of all the critical roles associated with production. Develop an understanding of who they typically hire and who will be working on your project.  Let’s use Scriptwriters for an example.  Is this portion of the creative developed in house or outsourced? If they outsource, do they use one person in particular or do they have several to choose from? What are their individual qualifications? Is there any guarantee that your script will be written by the most talented and qualified of the Scriptwriters they use?

Another incredibly important factor is selecting a producer that you can work closely with. Without collaboration the project will never reach its full potential. Through a series of strategic questions, dig deep and determine if they will take the time to listen to you and offer constructive, experienced feedback. Do they handle sticking points in a way that appeals to you? Is this producer willing to tell you when they think your ideas won’t work or aren’t effective? Can they objectively discuss why they believe a different approach is better? continued below...
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A great way to determine their ability to be honest and collaborate effectively is to ask the following series of questions:

Can you give me an example of a marketer that hired you to work on a project and had a very strong sense of how the show should be made and you disagreed?  What happened? Did you get the business?  Did you compromise?  Did you talk the marketer into doing it in a different way? How did that turn out?  Does that happen often?

Imagine the insight that can be gained from well thought out, open ended questions. Though only the tip of the proverbial iceberg of questions you’ll want answered, it’s an excellent starting point to your DRT V road to success.

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For more information on DRTV production, contact the Direct Response Academy at 512-301-5900 or email us at info@dracademy.org.