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Direct Response Academy

Campaign Management
Training On-Site
Call Center Training
Feasibility Analysis
Infomercial Production
Media Optimization
Infomercial Marketing
Radio Direct Response
Infomercial Vendors
Brand Response Advertising
Financial Analysis

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Direct Response Academy Clients

Advanced DRTV Training with DR Academy in Santa Monica
DRTV Management
Boot Camp

nced DRTV
Media & Logistics

December 7 - 9, 2009

Santa Monica, California


Bring the core competency of Direct Response campaign management to your business. Through this 3 day Boot Camp, you will gain a solid foundation in infomercial marketing and DRTV media.

DRTV Management Boot Camp
The gold standard in training for Direct Response marketers

To fully understand what it takes to manage a direct response TV campaign, the Academy’s DRTV Management Boot Camp is absolutely invaluable!  This course gives you the information you need to make an immediate difference in your infomercial campaign: 

  1. Create a compelling offer
  2. Manage creative development & infomercial and short form production
  3. Assess DRTV financial requirements
  4. Build a solid DRTV team
  5. Manage media buys and your media agency **
  6. Integrate your DR strategies with website sales
  7. Build a brand name and maximize retail sell-through

DRTV Management Boot Camp is designed for anyone involved in direct response.  Marketing and advertising professionals from any industry are empowered with the proven best practices taught here.  And it’s an excellent resource for entrepreneurs and those new to the industry.

Advanced DRTV Media & Logistics
The Santa Monica course also features Advanced DRTV Media & Logistics, another invaluable tool from the Direct Response Academy. 

In a Direct Response campaign, more dollars are spent on media than on all other outsourced services combined. And DRTV media requires the most skill to manage.

Advanced DRTV Media & Logistics is the only course available anywhere on DRTV media. Participants gain a clear understanding of:

  • How to navigate the DRTV media buying process.
  • How results impact weekly media buys.
  • How DRTV agencies can make high commissions on the media they purchase for their clients.

Advanced DRTV Media & Logistics probes every aspect of a DRTV media campaign - from testing to roll-out. We examine reporting and results analysis, and working with both short form and long form infomercial.

You will learn the following essential skills:

  1. How to manage a DRTV media agency
  2. How to buy media time in-house
  3. How direct response media is priced
  4. How to negotiate the best rates
  5. How to analyze and use media reports for best results and highest profit

Plus the bonus Advanced Logistics section demonstrates how to build a stronger infrastructure and effectively coordinate every area - including order fulfillment, web and call center results, media, finance, downstream continuity, and retail sales and strategies...

Don't miss this opportunity to delve into one of the most important elements of infomercial marketing!

The Academy's 10th anniversary celebration continues!
Special pricing through December!

Full Course . . . . $1,780 . * 15% off! * . Regular price: $2,090
. . Day 1 only . . . . . $ 625 . * 10% off! * . Regular price: $ 695
. . Day 2 only . . . . . $ 625 . * 10% off! * .
Regular price: $ 695
. . Days 2 & 3 . . . . $1,255 . * 10% off! * .
Regular price: $1,395

To Register:
Download a PDF registration form here. For more information, email or call us at 512-301-5900.

About your instructor:

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

The Direct Response Academy’s unique training programs cover all aspects of a DRTV campaign – from launching and managing a campaign to media management to telemarketing agent training.  We offer executive training, campaign and project management services to corporations and individuals marketing products through TV and the Web.

View our 2009 course schedule.

Click here for printable PDF registration form.


Related Links & Courses:
Why DRTV Training?
Public DRTV Courses
On-Site Training
Project Management

Keep Me Informed:

Our Next Course:

May 2-3 , 2011

Mini-DRTV Boot Camp
San Diego, CA

San Diego, California

Upcoming Courses:

May 2-3 , 2011
Mini-DRTV Boot Camp
San Diego, CA