How To Optimize DRTV Media for Campaign Success

2009 Course Schedule (Winning the Media Game):
October 21-23, 2009 >>New York City, NY

More money is spent on media in a direct response campaign than every other service combined.  Managing your media and your agency properly can impact your ROI from 5% to 25%.  In a $10 million media campaign, that adds more than $1 million straight to your bottom line!

FIRST TIME AVAILABLE – ANYWHERE!  For the first time in the history of the direct response industry, marketers can learn the best practices of managing and buying media for DRTV. “Winning the Media Game” will prepare you for a successful collaboration with media agencies of all sizes.

This comprehensive 2-day training intensive empowers marketing & ad professionals from any industry with proven best practices that:

• Maximize return-on-investment (ROI);
• Promote brand-building & retail growth; and
• Overcome and avoid common obstacles to optimizing media.

Whether you are an entrepreneur with a new start-up doing short-form direct response, or a Fortune 500 company doing both short-form and infomercials, this course will teach you how to run a media campaign well!

Who should attend?

• Ad agency personnel with expertise in general advertising but with clients who need direct response
• Short form media buyers who need to learn infomercial media
• Infomercial media buyers who need to learn short form
• Product managers and executives responsible for DRTV success in their organizations
• Direct response vendors who interact with media agencies

What you’ll learn:

• How to know if your agency is doing a fair, good, or a great job
• How to impact a campaign - not just pay the invoices
• The media industry landscape
• Choosing a media agency
• Media management
• Testing
• Rolling out
• Short form
• Long form
• The impact of media on campaigns
• The financial foundation of media buying
• The future of media buying
• When to buy media in-house