DRTV
Management
Boot Camp

Wyndham Grand Desert Resort
Las Vegas, NV

DRTV Management Boot Camp
Bonus Content: The Hispanic Market
September 10-11, 2009

DRTV Advanced Training (1/2 day)
September 12, 2009

Course Fee:
10th Anniversary Special
DRTV Management Boot Camp: $1,255
DRTV Advanced Training: $315
Both Programs (2 1/2 days): $1,570

Click here for printable PDF registration form
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Instructor:
Greg Sarnow
CEO, Direct Response Academy


DRTV Management Boot Camp
The gold standard training program for
Direct Response marketers

The DRTV Management Boot Camp provides the information you need to make an immediate difference in your infomercial campaign. This comprehensive 2-day training intensive empowers marketing & ad professionals from any industry with proven best practices for infomercial marketing to:

• Maximize ROI
• Build your brand & retail growth
• Overcome and avoid common obstacles to DRTV success.

The course covers the full spectrum of an infomercial marketing campaign – from product offer development, infomercial production, and finance; to managing call center services, product fulfillment, web integration and retail sell-through.

Special Focus: The Hispanic Market  
The Hispanic market is ripe for growth.  Marketers are being challenged to introduce their brands to this financially stable but underserved segment.  First, though, it is important to understand the distinct differences in approach.
During the DRTV Management Boot Camp in the Las Vegas, attendees will also study the nuances of marketing to the Hispanic consumer and the tactical differences in approach to Hispanic marketing vs. general marketing.

Topics such as the specific vendors needed for Hispanic DRTV, how to solve the issue of COD, and the truth about credit cards in marketing to Hispanics will be thoroughly evaluated.
 
DRTV Advanced Training
This program is for people with a good understanding of the DRTV campaign process - either through experience in the field or by completing a DRTV Management Boot Camps.  The course It includes an in-depth exploration of the behind-the-scenes details that are crucial to a campaign's success.  It spotlights the sales process, telemarketing, fulfillment, customer service and financial elements of direct response.

Course Leader
Over nearly 20 years in the Direct Response industry, Greg Sarnow has managed countless DRTV campaigns.  Greg also ran one of the industry’s largest DRTV media buying companies for over 6 years, giving our course participants access to a unique DRTV authority.

TO REGISTER:
Download a PDF registration form here. For more information, email or call us at 512-301-5900.

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About your instructor:
GREG SARNOW

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Related Links & Courses:
• Why DRTV Training?
• Public DRTV Courses
• On-Site Training
• Project Management