Did you ever think it possible to reach a large audience, create sales and build brand awareness ALL AT THE SAME TIME?
The exciting evolution of Direct Response marketing from its infancy to a preferred Marketing Model has garnered the interest of Fortune 500 companies world-wide as well as every advertising agency trying to offer every advantage to their clients as possible. Brand stewards and CFO’s are both coming to terms with a branding and selling solution for their projects. This makes an advertising campaign self-liquidating because the contribution of profits eliminates all or a large percentage of media costs.
Marketers as diverse as dotcom companies acquiring unique visitors, to inventors and entrepreneurs creating sustainable advertising campaigns are taking advantage of the accountability inherent in a response mechanism to maximize advertising ROI.
Direct Response Television Marketing
If you combine the mass market appeal of Television with a one on one sales presentation, you get Direct Response Television Marketing.
In the last 10 years, just about every major industry has been advertising with Direct Response Television (DRTV)... pharmaceuticals, automotive, high-tech, insurance and housewares to name a few.
They all understand that explaining a complex product or demonstrating its benefits is much more powerful than relying on a partially trained sales person at retail outlets.
For every product sold on TV, between 5 and 10 are sold in Retail.
And the best yet, once someone sees your product on TV, even if they don't buy it then, when they see it in retail, touch and feel it, they remember the commercial, and are much more likely to purchase, without the benefit of that in-store salesperson!
Yes, for every order placed on the phone by a consumer watching a direct response commercial between five or ten are sold in retail. And if you ever wanted to have leverage with a retail outlet, just tell them you sell your product on TV and they will bend over backward to be one of your retail distributors.
The Secrets to Direct Response TV Marketing
Seeing all of these TV commercials with "800" numbers, I am sure you have realized that a lot of them are far classier than the ones 7 or 8 years ago.
The goals of Direct Response TV (DRTV) campaigns have become very sophisticated in the last several years as corporate America figured out the ways to take advantage of this interactive approach to television marketing.
But DRTV marketing is a discipline all to its own. Only recently have advertising agencies created divisions trying to capture this business. But more often than not these divisions specialize in print and direct mail.
DRTV Secrets Revealed! Now you don't have to take years to learn Direct Response Televison.
Learning what works in Direct Response Television (DRTV) would take months, even years. The price to gain this education can cost in the tens to hundreds of thousands of dollars.
But bold corporate marketers and successful entrepreneurs are generating great profits for their companies with DRTV and are finding a way to beat the competition to market and generate sales faster than traditional marketing strategies can do.
Until now, the only way to learn DRTV was to share the profits of your project with an experienced DRTV marketer. Giving away large percentages to marketers, producers, and consultants often leads to dissappointment and a vow to do it differently in the future.
Well, the future is now! The Direct Response Academy GIVES YOU:
Knowledge And Street Smarts
The practical knowledge and street smarts to successfully implement a DRTV marketing campaign from beginning to end.
You don't have to lose control of one or more aspects of your project. The kowledge you gain will make a difference in understanding what is in your best interest or what is in someone else's best interest.
With street smarts, you'll make decisions which increase profitability and minimize time wasters.
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