New 3 Day Boot Camp:
DRTV Feasibility &
Infomercial Production
and
Advanced DRTV Media
& Logistics

October 21-23. 2009
New York City, NY
______________________________________________________ 

Bring the core competency of Direct Response TV media to your business. Through this 3 day Boot Camp, you gain a solid foundation in infomercial marketing and DRTV media.

Day 1: DRTV Feasibility & Infomercial Production
You've probably heard that only 1 in 10 to 15 DR projects succeeds.
The experts do better than that. A lot better.

We'll spend a full day on the best practices major DRTV marketing companies use to mitigate their risk and stack the odds in their favor. You will learn to:

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Maximize effectiveness of your call center and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

Days 2 & 3: Advanced DRTV Media & Logistics
In a Direct Response campaign, more dollars are spent on media than on all other outsourced services combined. And DRTV media requires the most skill to manage.

Advanced DRTV Media & Logistics is the only course available anywhere on DRTV media. Participants gain a clear understanding of:

• How to navigate the DRTV media buying process.
• How results impact weekly media buys.
• How DRTV agencies can make high commissions on the media they purchase for their clients.

Advanced DRTV Media & Logistics probes every aspect of a DRTV media campaign - from testing to roll-out. We examine reporting and results analysis, and working with both short form and long form infomercial.

You will learn the following essential skills:

1. How to manage a DRTV media agency
2. How to buy media time in-house
3. How direct response media is priced
4. How to negotiate the best rates
5. How to analyze and use media reports for best results and highest profit

Plus the bonus Advanced Logistics section demonstrates how to build a stronger infrastructure and effectively coordinate every area - including order fulfillment, web and call center results, media, finance, downstream continuity, and retail sales and strategies...

Don't miss this opportunity to delve into one of the most important elements of infomercial marketing!

Click here to download a PDF registration form form

Who Should Attend:

• Marketing and advertising professionals from any industry
• General media buyers, coordinators and directors
• Entrepreneurs

When:
October 21, 2009
DRTV Feasibility & Infomercial Production

October 22 & 23, 2009
Advanced DRTV Media & Logistics

Where:
Fitzpatrick Manhattan Hotel
New York City

Click here for the printable PDF registration form

10th Anniversary Celebration Special Prices!
* 10-15% off *

Full 3 Day Course:
DRTV Feasibility & Infomercial Production
Advanced DRTV Media & Logistics
$1,780 (regular price:  $2,090)
Save $ 310.- (save* 15%)

Advanced DRTV Media & Logistics: 2 Days
$1,255 (regular price: $ 1,395)
Save $ 140.- (save* 10%)

DRTV Feasibility & Infomercial Production: 1 Day
$ 625 (regular price: $695)
Save $ 70.- (save* 10%)

Contact us if you've got any questions!
For more information, email or call us at 512.301.5900.

To Register:
Download a PDF registration form here.

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About your instructor:
GREG SARNOW

Greg Sarnow, Direct Response Academy CEO, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Related Links & Courses:
• Why DRTV Training?
• Public DRTV Courses
• On-Site Training
• Project Management