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The Direct Response Academy is introducing a first: a new course on infomercial marketing to the U.S. Hispanic consumer -- Television Advertising for the Hispanic Market Using Direct Response TV. The course will be held on March 24 & 25 in Austin, Texas.
This new program is very timely because so much has been written lately about how the Hispanic and multicultural market is ripe for growth. Here’s what Jose Villa had to say at MediaPost’s Engage:Hispanics:
“Clearly, Hispanics, like everyone else in the U.S., are adjusting to the recession by cutting their spending. However, as the economy inevitably turns the corner, Hispanics represent a stronger consumer segment than their general market counterparts, in no small measure because of their lack of debt.
Thus, marketers are being challenged to introduce their brands to this financially stable but underserved segment. But first it is important to understand the distinct differences in approach.
Attendees at the Austin course will study the nuances of marketing to the Hispanic consumer and the tactical differences in approach to Hispanic marketing vs. general marketing.
The new course, Television Advertising for the Hispanic Market Using Direct Response TV, is built on the curriculum of the Academy’s cornerstone program, DRTV Management Boot Camp, which covers the full spectrum of an infomercial campaign. Participants will learn to:
As an added bonus, the course dovetails with Austin’s annual South-By-Southwest (SXSW) festival. Information on the festival can be found at http://sxsw.com/.
View our 2009 course schedule
Our Next Course:
May 2-3 , 2011
May 2-3 , 2011
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