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Do You Know Who You Should Be Looking For?

direct response academy phone number

Our Next Course:

Sponsored by
RESPONSE EXPO 2014

DRTV Campaign Management &
Multi-Channel
Marketing
Boot Camp


April 28 – 29, 2014

Hilton Bayfront Hotel
San Diego, CA

Response_Expo_2013_San_Diego_television_advertising_web-integration_course

Direct Response Television
Advertising and Ecommerce Integration Boot-Camp.


Click here to
register now!

April 28th :
9:00 am - 5:00 pm

April 29th :
9:00 am –1:00 pm


For more information:

infomercial academy phone number

Choosing the right DRTV service providersPutting together the right Direct Response team with the right level of experience is often difficult.

Marketers need a clear understanding of the “back end” of the infomercial business and the service areas of a DRTV campaign, including production, media, call center sales, and fulfillment.

There is no “one-size-fits-all” strategy in direct response marketing.  So, it is critical to choose vendors based on the specific marketing model you pursue. 

The Direct Response Academy empowers your organization. We ensure the service providers you choose are the right ones for your individual campaign, and are well managed throughout.


And while choosing the right vendor for each project area is critical, it is only the beginning.

Once your team is hired, they must be managed effectively.

Creating Vendor Accountability

Your vendors must be managed to increase revenue and maximize ROI. To do that, you need to understand each vendor’s role and perspective.

And successfully managing your service providers means managing the data they report.  You need reports specific to your campaign with the critical metrics for each service area. This will keep you a step ahead of each vendor, and can make the difference between increased expense or higher profit.

Direct Response Academy Resources

The Academy's Advanced Logistics program offers an in-depth look at the elaborate back-of-the-house business of direct response marketing. 

You'll take a full spectrum view of the critical back-end service areas, industry vendors, and how they connect to form a well-oiled marketing machine.

The Academy's campaign management services can help you effectively manage any campaign component where you need seasoned expertise.

From complete campaign management where we act as your DRTV chief operating officer, to specialized coaching and project component oversight, we ensure the service providers and strategies you choose are right for your campaign and are managed well throughout.

The Direct Response Academy empowers your organization for DRTV success. With nearly 20 years of DR industry experience, we have the educational tools, campaign management expertise, and objective insight you need.

Want more information on choosing DRTV service providers or the Academy's services? Call us at (512) 301-5900 or email info@dracademy.org.

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Have questions? We want to hear from you!

If you have questions about an existing DR campaign - or a campaign you're considering - just fill in the information below and we will respond immediately. (Your email address is for correspondence purposes only. It will not be shared with any third parties nor considered a request to opt-in to the Academy's mailings.)

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