The Fast Track to Direct Response Success

Keep Me Informed:

Our Next Course:

September 10-11, 2009
DRTV Mgt Boot Camp
Las Vegas, NV

2009 Course Schedule:

September 10-11, 2009
DRTV Mgt Boot Camp -
Las Vegas, NV

October 21-23, 2009
DRTV Management Boot
Camp & Back-End Mgt
Santa Monica, CA

December 3-4, 2009
DRTV Mgt Boot Camp
Austin, TX

How do you get the direct response knowledge, skills and experience you need, in the areas and at the times you really need them?

Jump into the Direct Response Academy course lineup:

“DRA's courses are broken down into clear, direct information that is easy to digest. I feel much more confident in the DR world, and I recommend their courses to anyone interested in gaining knowledge from a master.”

Hara Lewis
Sr. Project Manager, Sylmark

DRTV Management Boot Camp
The only direct response training of its kind. The two day boot camp provides the comprehensive information that makes an immediate difference in direct response campaign management – from product configuration, production, financing, media, telemarketing, fulfillment, web integration to retail sell-through. This 2 day intensive is invaluable for ad agency executives, marketers and anyone involved in a Direct Response TV campaign.
• February 18-20, 2009 -- Miami, FL
• March 24-25, 2009 -- Austin, TX
• May 5-6, 2009 -- Santa Monica, CA
• September 11-12, 2009 -- Las Vegas, NV
• October 21-22, 2009 -- Santa Monica, CA
• December 3-4,2009 -- Austin, TX

DRTV Back-End Management: Where Profits Are Won Or Lost
In response to our students’ requests, this one-day training program starts where the DRTV Management Boot Camp leaves off. Giving an in-depth look behind the scenes of a direct response campaign, the course spotlights the sales process, telemarketing, fulfillment, customer service and financial elements of direct response.
• February 20, 2009 -- Miami, FL
• October 23, 2009 -- Santa Monica, CA

Hispanic DRTV Marketing
Study the nuances of marketing to the Hispanic consumer and the tactical differences in approach to Hispanic marketing vs. general marketing. Topics such as the specific vendors needed for Hispanic DRTV, how to solve the issue of COD, and the truth about credit cards in marketing to Hispanics will be thoroughly evaluated. The Hispanic DRTV Marketing course is built on the curriculum of the Academy’s cornerstone program, DRTV Management Boot Camp, which covers the full spectrum of an infomercial campaign.
• March 24, 2009 -- Austin, TX
• September 11, 2009 -- Las Vegas, NV

Winning the Media Game
For the first time in the history of the direct response industry, marketers can learn the best practices of managing and buying media. The Direct Response Academy’s “Winning the Media Game” two day intensive training will prepare you for a successful collaboration with media agencies of all sizes
May 5-6, 2009 -- Santa Monica, CA

Total Call Center Telemarketing Training
The Direct Response Academy now offers Total Call Center Training for marketers that need to improve Sales agent performance. From management to the agents answering calls, we help marketers grow their results. Call or email for more information and scheduling details.

DR Financial Management: From Scorekeeping to Strategy
Designed for Project Leaders, successful entrepreneurs and CFOs of direct response projects, this one-day course is geared specifically to your in-house direct response initiatives. Call or email for more information and scheduling details .

Bringing Your Media In-House
Your team will work with sought-after industry veteran Greg Sarnow to determine your company's unique considerations, like workflow, media buying and testing, and financial accountability as they relate specifically to bringing the DRTV Media function under your own corporate roof. Call or email for more information and scheduling details.

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The Direct Response Academy offers short, relevant training intensives that cover the entire spectrum of Direct Response TV advertising. For more information on whether a Public Course or On-Site Training is better for you, contact the Direct Response Academy today at 512-301-5900.