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The Fast Track to Direct Response Success
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Our Next Course:
April 19-21, 2010
DRTV Mgmt Boot Camp with Advanced Media &
Logistics
New York, NY
Upcoming Courses:
April 19-21, 2010
DRTV Mgmt Boot Camp with Advanced Media &
Logistics
New York, NY
May 10-11, 2010
Product Feasibility, Production
& Media Boot Camp
San Diego, CA
Get the direct response knowledge and skills you need when you really need them.
DRTV Management Boot Camp
Make an immediate difference on your infomercial marketing campaign. The Academy's DRTV Management Boot Camp is the gold standard in infomercial marketing training. This is a comprehensive program covering every campaign element - from product feasibility and offer configuration, to creative and production, finance, media, telemarketing, fulfillment, web integration, and retail sell-through. This course is designed for anyone responsible for bottom-line results in a DRTV campaign - whether you are a marketer, vendor, manufacturer or entrepreneur.
2010 Schedule:
• March 31 - April 1, 2010 -- New York, NY
• May 10-11, 2010 -- San Diego, CA
• September 19-20, 2010 -- Las Vegas, NV
• October 19-20, 2010 -- Austin, TX
• December 8-9, 2010-- Santa Monica, CA
Jay Sedrish, CFO
Stouffer Direct
• Why DRTV training?
• On-Site Training
• DRTV Campaign Management
• Call Center Training
The Direct Response Academy’s Advanced DRTV Media is the only course of its kind. For the first time in the history of the direct response industry, marketers can learn the best practices of managing short form and infomercial media. This area takes the most of your DRTV budget - and the most skill to manage. You will be prepared to successfully oversee a media campaign and collaborate with media agencies of all sizes.
• September 20, 2010 -- Las Vegas, NV
• October 20, 2010 -- Austin, TX
• December 10, 2010 -- Santa Monica, CA
Advanced DRTV Media & Logistics
This special feature program combines the Academy's one of a kind Advanced DRTV Media training with Advanced Logistics, an in-depth study of the behind-the-scenes infrastructure that is crucial to both your campaign's success and profitability. Advanced Logistics hones in on the sales process, telemarketing, fulfillment, customer service and financial elements of direct response marketing.
• April 2, 2010 -- New York, NY
• July 15-16, 2010 -- Chicago, IL
DRTV Marketing to US Hispanics
Another special feature program, you will study the nuances of marketing to the Hispanic consumer. Learn the tactical differences in approach and issues specific to this market (including vendors, dealing with COD, and the truth about credit cards in marketing to Hispanics). The Hispanic DRTV Marketing curriculum is featured in special offerings of the Academy’s cornerstone program, DRTV Management Boot Camp.
• September 19-20, 2010 -- Las Vegas, NV
• October 19-20, 2010 -- Austin, TX
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If you need answers to specific questions about your existing DR campaign - or a campaign you are considering - just fill in the form below. We will respond immediately. (We will not share your email address with any third parties, NOR consider this a request to opt-in to the DRA's mailings.)
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