Calling On Direct Response Academy
Can Transform Your Business!

“I want to thank the Direct Response Academy for the positive experience we had. Body by Jake made the transition this year (from being a brand licensor) to a fully self-contained direct marketing company. During this transition, the DR Academy played a key role in preparing our staff and arranging some of the relationships that have made our operation a success. Specifically, your expertise in television media was very important to help us establish a structure to purchase media “in-house”... I would highly recommend, to anyone interested in pursing this industry, without significant experience, to directly seek your advice. It will save them time and money...”

Phil Scotti
President, Body By Jake


“For us…it’s all about designing our services so our clients’ media is the most effective possible. That’s where you come in... Your training to our staff has shown how we can continue to refine our processes, where to focus our attention, and how we can best impact our client’s profitability.

There are the obvious benefits to out marketing staff. Call flow designs are now more sophisticated, offer structure is more effective and clients are better served. But, here’s where I have seen the most impact… Our internal operations staff now has a complete picture of how their functions fit in a successful campaign and what we are working toward when the marketing staff makes a specific request.

Programmers…call center computer screen design has become more “sales friendly”; Sales Center Managers…better see the relation of the upsells to order-to-call ratios; HR Directors…have refined the definition of the best hire for our “telesales consultants”; Finance Managers …now have a better understanding of our clients cash flow needs; TELCO…now sees the relation of call handling/skill routing to client profitability. And the list goes on and on…

We regularly have requests from additional departments who ask to be included in your next training session. Your industry knowledge and presentations are making us a better company. Because of you we are making media more effective and we’re making our clients more money. I am proud to make a recommendation on the use of your services.”

Steve Pittendrigh
CEO/ InPulse Response Group


Comments on DR Academy's
DRTV Management Boot Camp
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What do you feel was your greatest benefit from taking this course?

• “Getting the big picture.”
• “Strong overview and helped me narrow down where I’m weakest and need to outsource management/decision making.”
• “Much better understanding of overall process of DR and how the pieces all fit together and interact with each other.”
• “That it was a complete overview in all areas.” –Mick Rispoli
• “Gave me good practical info… took me from pipe dream to practical and realistic stage.”  -Dr. Scott
• “I am able to tie all aspects of Direct Response marketing from beginning to end.”

Other comments:

• “Great course”
• “Excellent! Taking a hundred new ideas home and can’t wait to use my new knowledge.  See you on the charts!”
• “Great course.  Wish I could have taken it sooner but it validated things I’ve done right and got me on the path to correcting things I’m doing wrong.” –Damita Woolridge
• “Very good class, will share with future clients and vendors to take the class in the future.” –Mick Rispoli
• “This is a good comprehensive course.  Covered many areas that are essential for success that I was not aware of.” –Dr. Scott
• “This was a most helpful course… Greg provided a wonderful, open course that was helpful for a veteran, like myself, as well as those new to the industry.  I highly recommend this course.”  -Sheldon Silverman
• “Greg is an engaging instructor.  This course provides marketers with a useful (sometimes scary) overview of the various components of a DRTV campaign.”  -Tim O’Brien
  

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“In addition to managing our media campaign, I have been equally impressed with your overall knowledge of all the other aspects of DRTV. Specifically, you had the insight for successfully, choosing some of our up-sells that have proven to still draw over a 20% ratio despite that it is in the fourth and fifth position.

Your insight and expertise choosing the proper media has led us to a higher ratio than our previous media that has run. Not only have I learned a great deal from your wisdom, you are very easy to work with and one of the most reliable people I have done business with in this ever challenging industry.”

Dr. Edward Jackowski
CEO, Escape Your Shape

To find out more about how the Direct Response Academy can help you increase ROI and revolutionize the way your company utilizes Direct Response marketing, contact us today at 512-301-5900.