effective solution for building brand recognition and creating
sales simultaneously. And the Direct Response Academy is
at the forefront of Direct Response marketing as the only...
Direct Response
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What Our Clients Say
"
The Direct Response industry is complex. I would highly recommend that anyone interested in pursuing this industry, without significant experience, to directly seek your advice. It will save them time, money and steer them in the right direction.”
Phil Scotti
President/Body By Jake
“Your training has shown how we can continue to refine our processes, where to focus our attention, and how we can best impact our clients’ profitability. Your industry knowledge and presentations are making us a better company. Because of you we are making media more effective and we’re making our clients more money. I am proud to make a recommendation on the use of your services.”
Steve Pittendrigh
CEO/InPulse Response Group
Feasibility & Financial Accountability
| Email Me Course Dates |
Which path is the best for you? Royalty, Partnership or Entrepreneur?
What are the necessary components to building a profitable DRTV campaign?
How can I tilt the odds in my favor for a DRTV launch?
Which format is better for my project: short-form or long form infomercial?
What do VC and angel investors need to know before investing in direct response marketing?
Courses Provided By
Direct Response Academy:
DRTV Management Boot Camp
DRTV Back-End Management:
Where Profits Are Won or Lost
Winning the Media Game
DR Financial Management:
From Scorekeeping to Strategy
Bringing Your Media In-House
2008/2009
Course Schedule:
October 28-29, 2008
DRTV Management Boot Camp
Santa Monica, CA
October 30, 2008
DRTV Back-End Management
Santa Monica, CA
December 3-4, 2008
DRTV Management Boot Camp
(bonus: Xtra DRTV
Media Buying Feature)
Philadelphia, PA
January 21-22, 2009
DRTV Management Boot Camp:
Customer Acquisition
Miami, FL
January 23, 2009
DRTV Back-End Management
Miami, FL
March 10-11, 2009
DRTV Management Boot Camp
Austin, TX
March 12, 2009
DRTV Back-End Management
Austin, TX
April 7-8 , 2009
Winning the Media Game
Santa Monica, CA
April 28-30, 2009
USA Marketplace
Geneva, Switzerland
Chamonix, France
Branding vs. Selling AND Branding
General Advertising or Direct Response Advertising?
Why Do Ad Agencies Need -DRTV Training?
Can My Ad Agency Produce Our DR Spot or Infomercial?
Direct Response Television Management Boot Camp
Increase your ROI by managing media buying correctly
What are the key elements to a well-managed direct response campaign?
How can I set up the proper back-end infrastructure when I have a campaign that tested well?
DRTV Media Buying Training & Management
DRTV Training for DR Service Providers
DR Production Strategies & Management
Should my ad agency produce my Direct Response TV Spots?
Why does a DRTV production cost so much less?
How to choose the best producer for your project.
What are the most important components of an infomercial?
How do I build credibility for my product using DRTV?
Can I buy the media for my campaign in-house?
Why are there no media budgets for DRTV campaigns?
How do I choose the best media buyer for my campaign?
Is DRTV media really 70-80% less expensive than general ad media?
How effective is Radio DR in building brands?
Can direct response radio be integrated with DRTV?
What are the reasons that someone usually chooses to market with Radio DR?
When is a long-form infomercial more appropriate than a commercial-length spot?
Who should I pick to produce my infomercial?
How will an infomercial impact retail sales?
What are the capital requirements for DRTV projects?
What are the financial requirements to prove concept?
Are there investors looking for direct response projects?
Once I have good media test results, where can I get money to roll-out?
Financial DR Management: From Scorekeeping to Strategy
Branding vs. Branding AND Selling
