Do You Know Who You Should Be Looking For?

Putting together the right Direct Response team with the right level of experience is often difficult.

Marketers need a clear understanding of the “back end” of the infomercial business and the service areas of a DRTV campaign, including production, media, call center sales, and fulfillment.

There is no “one-size-fits-all” strategy in direct response marketing.  So, it is critical to choose vendors based on the specific marketing model you pursue. 

And while choosing the right vendor for each project area is critical, it is only the beginning.

Once your team is hired, they must be managed effectively.

Creating Vendor Accountability

Your vendors must be managed to increase revenue and maximize ROI. To do that, you need to understand each vendor’s role and perspective.

And successfully managing your service providers means managing the data they report.  You need reports specific to your campaign with the critical metrics for each service area. This will keep you a step ahead of each vendor, and can make the difference between increased expense or higher profit.

Direct Response Academy Resources

The Academy's Advanced Logistics program offers an in-depth look at the elaborate back-of-the-house business of direct response marketing. 

The Academy's campaign management services can help you effectively manage any campaign component where you need seasoned expertise.

From complete campaign management where we act as your DRTV chief operating officer, to specialized coaching and project component oversight, we ensure the service providers and strategies you choose are right for your campaign and are managed well throughout.

The Direct Response Academy empowers your organization for DRTV success. With nearly 20 years of DR industry experience, we have the educational tools, campaign management expertise, and objective insight you need.

Want more information on choosing DRTV service providers or the Academy's services? Call us at (512) 301-5900 or email info@dracademy.org.

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