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2008/2009 Course Schedule: October 28-29, 2008 DRTV Management Boot Camp Santa Monica, CA October 30, 2008 DRTV Back-End Management Santa Monica, CA December 3-4, 2008 DRTV Management Boot Camp (bonus: Xtra DRTV Media Buying Feature) Philadelphia, PA January 21-22, 2009 DRTV Management Boot Camp: Customer Acquisition Miami, FL January 23, 2009 DRTV Back-End Management Miami, FL March 10-11, 2009 DRTV Management Boot Camp Austin, TX March 12, 2009 DRTV Back-End Management Austin, TX April 7-8 , 2009 Winning the Media Game Santa Monica, CA April 28-30, 2009 USA Marketplace Geneva, Switzerland Chamonix, France |
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Direct Response
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The Fast Track to Direct Response Success How do you get the direct response knowledge, skills and experience you need, in the areas and at the times you really need them? Jump into the Direct Response Academy course lineup: The only direct response training of its kind. The two day boot camp provides the comprehensive information that makes an immediate difference in direct response campaign management – from product configuration, production, financing, media, telemarketing, fulfillment, web integration to retail sell-through. This 2 day intensive is invaluable for ad agency executives, marketers and anyone involved in a Direct Response TV campaign. In response to our students’ requests, this one-day training program starts where the DRTV Management Boot Camp leaves off. Giving an in-depth look behind the scenes of a direct response campaign, the course spotlights the sales process, telemarketing, fulfillment, customer service and financial elements of direct response. • October 30, 2008 -- Santa Monica, CA• January 23, 2009 -- Miami, FL • March 12, 2009 -- Austin, TX Winning the Media Game FIRST TIME AVAILABLE – ANYWHERE! For the first time in the history of the direct response industry, marketers can learn the best practices of managing and buying media. The Direct Response Academy’s “Winning the Media Game” two day intensive training will prepare you for a successful collaboration with media agencies of all sizes. • April 7-8 , 2009 -- Santa Monica, CA
Total Call Center Telemarketing Training The Direct Response Academy now offers Total Call Center Training for marketers that need to improve Sales agent performance. From management to the agents answering calls, we help marketers grow their results. Call or email for more information and scheduling details.
Designed for Project Leaders, successful entrepreneurs and CFOs of direct response projects, this one-day course is geared specifically to your in-house direct response initiatives. Call or email for more information and scheduling details . Your team will work with sought-after industry veteran Greg Sarnow to determine your company's unique considerations, like workflow, media buying and testing, and financial accountability as they relate specifically to bringing the DRTV Media function under your own corporate roof. Call or email for more information and scheduling details. The Direct Response Academy offers short, relevant training intensives that cover the entire spectrum of Direct Response TV advertising. For more information on whether a Public Course or On-Site Training is better for you, contact the Direct Response Academy today at 512-301-5900. |
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