Direct Response Campaigns Need Proven Experience

Companies deeply entrenched in selling consumer products and services in retail are often times ill-equipped and rudely awakened when considering direct response. 

The direct-to-consumer approach demands a completely different skill set and infrastructure to succeed. Yet, the rewards direct response marketing offers and the short time it takes to achieve critical mass awareness using direct response attracts many companies to ask their agencies for a Direct Response marketing plan.  Unfortunately the Agencies are not equipped for this request!
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Related Links & Courses::
>> Brand Response Marketing
>> General Advertising vs. DRTV
>> DRTV Management Boot Camp
>> Choosing The Right Service Providers
>> Why DRTV Training?
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DRTV Project Management is a core service the Direct Response Academy offers.  Whether you are considering Direct Response for a new project launch or are in the middle of a campaign, our Project Management will give you immediate access to experience in the discipline that will impact your campaign direction and your results immediately.

Our Project Management is an “a la carte” program where you can choose that singular area of management that will be critical to the success of your existing campaign or our Total Project Management, a complete turn-key solution for companies that are just beginning and need a Direct Response Marketing Plan, line item management and infrastructure development.

Our Direct Response Project Management has several unique components that set it apart from any other alternative in the Direct Response Industry.  Our expertise in Direct Response is based on literally thousands of campaigns in just about every different product category.  Whether your model is a fitness product with a weight loss component, a dietary supplement with continuity or a house-wares product using DR to drive retail sales, the Academy has managed campaigns that will have valuable experience you can rely on to build your brand, maximize your ROI and efficiently manage the Direct-to-Consumer process.

Too often, companies interested in Direct Response, hire a person who specializes in one of the out-sourced services required for any campaign, such as a fulfillment or media person.  Suddenly these people go from representing services to representing clients and the sense of urgency marketers require is never there.

In the last 10 years, the complexity of Direct Response projects has exponentially increased because of the internet and the Fortune 500 companies that regularly use Direct Response marketing.  As a result, Direct Response Marketing is no longer a “one size fits all” discipline and a 360 degree understanding of Direct Response is only a starting point for choosing and managing the right team.

Hiring a person with one expertise, if in fact they even have that, might only be the beginning of major problems compounded by someone with one-sided expertise, hiring a friend of a friend, creating problems that waste time, money and human resources.

In fact, our Academy trains many of the service providers in the Direct Response Industry as well as Ad Agencies that want to add Direct Response to their client offerings.  Why do we do that?   Because service providers are experts in one area and no matter how good they are at pitching themselves as the solution to all of your Direct Response needs, when you look closer, even that one area is continuously becoming narrower because of the complexity total project management requires.

Not only do we manage every component of your direct response initiatives, but if you so desire, we teach your team how to continue managing the process, therefore transferring the know-how in-house.

Direct Response Management requires every component of a campaign to be considered before service providers are chosen.  Areas included in the original Marketing Plan include:

• Product offer
• Creative & Production
• Choosing and managing Service Providers
• The selling process
• Which service providers would be best for this campaign
• Media management
• Direct Response branding for long-term success

Then, according to your needs, your expertise and your human resources, The Direct Response Academy will help you implement your plan.

For clients considering a Direct Response Marketing Campaign, the Direct Response Academy helps its clients formulate a Direct Response Marketing plan as the first step of Project Management.

Direct Response Advertising is a unique marketing approach that takes many campaigns to gain expertise.  No two campaigns are ever alike!  Even products that are of the same product category will be completely different based on the time of year they begin, the kind of offer made to the consumer and many other components.

The Direct Response Academy offers Campaign Management for is clients.  We have a  turn key management solution that instantly brings total know-how to  your team.  It is one thing to learn the fundamentals of Direct Response Marketing, but managing a campaign takes the wisdom of many campaigns. Hiring an individual with the limited experience of a few campaigns or from a service provider will be a tactic best done after you’ve created a successful campaign and in the middle of rolling-out large media budgets.

Whether you are looking for someone to manage your media or someone to manage your entire project launch, the Direct Response Academy brings you a team that instantly brings years of experience directly to your project launch or campaign.  You won’t have to hire a team with limited experience.

Direct Response Project Management has many sides depending on where you are in the process.  Whether you are buying $ 100,000 of media a week and want to expand your campaign or in the initial planning of a project launch, the Direct Response Academy offers Project management tailored to your needs and your budget.

A LA CARTE OPTIONS -

The Direct Response Academy empowers your organization for DRTV success with the experience and objective insight needed to ensure that chosen providers and strategies are truly the most appropriate for your individual campaign, and managed appropriately throughout. The Academy offers complete project management, or an a-la-carte group of services that help you effectively manage and integrate virtually any campaign component for which your company lacks sufficient experience. Management options can include, but are not limited to: