Do You Know What You Should Be Looking For?

Putting together the right direct response team with the right experience is oftentimes difficult, with compromises being made that affect campaign results. And while choosing the right vendors for each project component is no doubt critical, this is only the beginning.

Once the right group is hired, they must be managed effectively to make a project work. This management includes monitoring what your vendors are doing, refining and improving performance, and decreasing mistakes and costs.
_________________________________________________________________
Related Links & Courses::
>> DRTV Production
>> DRTV Media
>> DRTV Management Boot Camp
>> DRTV Back-End Management: Where Profits Are Won Or Lost
>> Project Management
_________________________________________________________________

Too often, companies interested in Direct Response hire a person who specializes in one of the outsourced services required for any campaign, such as a fulfillment or media person.  Suddenly these people go from representing services to representing clients and the sense of urgency marketers require is never there. Hiring a person with one expertise, if in fact they even have that, might only be the beginning of major problems compounded by someone with one-sided expertise, hiring a friend of a friend, creating problems that waste time, money and human resources.

Many providers in the direct response industry who claim to provide project management services are actually vendors themselves, specializing in only one area of DRTV campaign development. And many times, rather than educating and empowering your organization by revealing the unseen issues affecting your desired outcome, they will offer just enough information to make you feel comfortable with using their management services.

Building your DR team begins with choosing which type of project management works best for you. From having your own DRTV Chief Operating Officer (COO) to comprehensive or specialized coaching and oversight, DRTV project management is a core service the Direct Response Academy offers.

The Direct Response Academy empowers your organization for DRTV success with the experience and objective insight needed to ensure that chosen providers and strategies are truly the most appropriate for your individual campaign, and managed appropriately throughout. The Academy offers complete project management, or an a-la-carte group of services that help you effectively manage and integrate virtually any campaign component for which your company lacks sufficient experience.