Direct Response Marketing & Management from the Direct Response Academy




Direct Response Marketing is widely recognized as the most effective solution for building brand recognition and creating sales simultaneously. And the Direct Response Academy is at the forefront of Direct Response marketing as the only...

Direct Response Academy Home Brand Response Advertising DR Project Management DR Feasibility On-Site Training Telemarketing Training Public DRTV Courses DRTV Production DR Finance Media Optimization DRTV Service Providers Infomercial Marketing Radio Direct Marketing What We Do Newsroom About DRA Contact Us What Our Clients Say " The Direct Response industry is complex. I would highly recommend that anyone interested in pursing this industry, without significant experience, to directly seek your advice. It will save them time, money and steer them in the right direction.” Phil Scotti President/Body By Jake “Your training has shown how we can continue to refine our processes, where to focus our attention, and how we can best impact our clients’ profitability. Your industry knowledge and presentations are making us a better company. Because of you we are making media more effective and we’re making our clients more money. I am proud to make a recommendation on the use of your services.” Steve Pittendrigh CEO/InPulse Response Group	Project Management DRTV Feasibility On-Site Training Telemarketing Training Courses Project Development Vendor Training	Why DRTV? Entry Paths Long Form/Short Form Feasibility & Financial Accountability DRTV Production DRTV Media Branding With DRTV DRTV Campaign Management	Courses Provided By Direct Response Academy: DRTV Management Boot Camp DRTV Back-End Management: Where Profits Are Won or Lost Winning the Media Game DR Financial Management: From Scorekeeping to Strategy Bringing Your Media In-House 2008 Course Schedule: June 9-11, 2008 DRTV Mgmt Boot Camp: Nutraceuticals & Cosmeceuticals New York City, NY June 11, 2008 DRTV Back-End Management: Where Profits Are Won Or Lost New York City, NY October 22-23, 2008 DRTV Management Boot Camp Santa Monica, CA October 24, 2008 Winning the Media Game Santa Monica, CA

	Which path is the best for you? Royalty, Partnership or Entrepreneur? What are the necessary components to building a profitable DRTV campaign? How can I tilt the odds in my favor for a DRTV launch? Which format is better for my project: short-form or long form infomercial? What do VC and angel investors need to know before investing in direct response marketing? DRA Feasibility Analysis	Best Way to Launch a DRTV Project Campaign Feasibility Production Media Buyers/Media Software Telemarketing Fulfillment Finance

	Branding vs. Selling AND Branding General Advertising or Direct Response Advertising? Why Do Ad Agencies Need -DRTV Training? Can My Ad Agency Produce Our DR Spot or Infomercial? Blended Media Strategies: Using DRTV for Accountable Advertising and General Ad for Reach & Frequency	Direct Response Television Management Boot Camp Increase your ROI by managing media buying correctly What are the key elements to a well-managed direct response campaign? How can I set up the proper back-end infrastructure when I have a campaign that tested well? Improving project results with vendor training & management

	Ad Agency Training DRTV Media Buying Training & Management Telemarketing Training Bringing Your Media In-House DRTV Training for DR Service Providers	DRTV Management Boot Camp Winning the Media Game DR Production Strategies & Management Financial DR Management: From Scorekeeping to Strategy Bringing Your Media In-House

	Should my ad agency produce my Direct Response TV Spots? Why does a DRTV production cost so much less? How to choose the best producer for your project. What are the most important components of an infomercial? How do I build credibility for my product using DRTV?	Can I buy the media for my campaign in-house? Why are there no media budgets for DRTV campaigns? How do I choose the best media buyer for my campaign? Is DRTV media really 70-80% less expensive than general ad media? Winning the Media Game

	How effective is Radio DR in building brands? Can direct response radio be integrated with DRTV? What are the reasons that someone usually chooses to market with Radio DR?	When is a long-form infomercial more appropriate than a commercial-length spot? Who should I pick to produce my infomercial? How will an infomercial impact retail sales?

	What are the capital requirements for DRTV projects? What are the financial requirements to prove concept? Are there investors looking for direct response projects? Once I have good media test results, where can I get money to roll-out? Financial DR Management: From Scorekeeping to Strategy	Accountable Advertising Branding vs. Branding AND Selling