Welcome. You will find a wealth of information on our site to help you understand and implement the best practices of direct response marketing.
Whether you are from a Fortune 500 corporation, an entrepreneur or a direct response marketing professional, our site and our programs offer the very best direct response education and project management available.
If you need a 360-degree total immersion in direct response marketing - or a deeper understanding of creative production, media buying or vendor accountability - you’ve come to the right website. Take a look around and feel free to contact us for more information. About the Academy...
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Our Next Course:
February 17-19, 2010
DRTV Mgmt Boot Camp with Advanced DRTV Media &
Logistics
Miami Beach, FL
Upcoming Courses:
February 17-19, 2010
DRTV Mgmt Boot Camp with Advanced DRTV Media &
Logistics
Miami Beach, FL
February 28, 2010
Advanced DRTV Media
San Francisco, CA
Project Management
On-Site Training
DRTV Feasibility
Courses
Project Development
Vendor Training
Direct Response Television
Management Boot Camp
Increase your ROI by managing
media buying correctly
What are the key elements to a
well-managed direct response
campaign?
How can I set up the proper
back-end infrastructure when I
have a campaign that tested
well?
Improving project results with
vendor training & management
Why DRTV?
Entry Paths
Long-Form/Short-Form
Feasibility & Financial
Accountability
DRTV Production
DRTV Media
Branding with DRTV
DRTV Campaign Management
Which path is the best for you? Royalty, Partnership or
Entrepreneur?
What are the necessary
components to building a
profitable DRTV campaign?
How can I tilt the odds in my
favor for a DRTV launch?
Which format is better for my
project: short-form or long-form infomercial?
What do VC and angel investors
need to know before investing in direct response marketing?
DRA Feasibility Analysis
DRTV Management Boot Camp
Winning the Media Game
DR Production Strategies & Management
Financial DR Management: From Scorekeeping to Strategy
Bringing Your Media In-House
Should my ad agency produce my Direct Response TV spots?
Why does a DRTV production cost so much less?
How to choose the best producer for your project.
What are the most important components of an infomercial?
How do I build credibility for my product using DRTV?
Ad Agency Training
DRTV Media Buying Training & Management
Telemarketing Training
Bringing Your Media In-House
DRTV Training for DR Service Providers
Branding vs. Selling AND Branding
General Advertising or Direct Response Advertising?
Why do ad agencies need DRTV training?
Can my ad agency produce our DR spot or infomercial?
Blended Media Strategies: Using DRTV for accountable advertising and "general ad" for reach and frequency
Can I buy the media for my campaign in-house?
Why are there no media budgets for DRTV Campaigns?
How do I choose the best media buyer for my campaign?
Is DRTV media really 70-80% less expensive than general ad media?
Winning the Media Game
Best Way To Launch A DRTV Project Campaign
Feasibility
Production
Media Buyers/Media Software
Telemarketing
Fulfillment
Finance
How effective is Radio DR in building brands?
Can direct response radio be integrated with DRTV?
What are the reasons that someone usually chooses to market with Radio DR?
What are the capital requirements for DRTV Projects?
What are the financial requirements to prove concept?
Are there investors looking for direct response projects?
Once I have good media test results, where can I get money to roll-out?
Financial DR Management: From Scorekeeping to Strategy
When is a long-form infomercial more appropriate than a commercial-length spot?
Who should I pick to produce my infomercial?
How will an infomercial impact retail sales?
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