Choosing Your DRTV Producer Wisely

The key thing to remember during the selection process is that regardless of the infomercial’s success or failure, the producer is likely to get paid the same rate. It’s important to discern between enthusiasm for making money and a sincere belief that they can help your project succeed in a DRTV format.

Make sure that a producer is good at all aspects of production. They oversee the entire project and ensure that it stays on schedule and within budget. The producer is responsible for selecting, paying and coordinating the activities of all the critical roles associated with production. Develop an understanding of who they typically hire and who will be working on your project.  Let’s use Scriptwriters for an example.  Is this portion of the creative developed in house or outsourced? If they outsource, do they use one person in particular or do they have several to choose from? What are their individual qualifications? Is there any guarantee that your script will be written by the most talented and qualified of the Scriptwriters they use?

Another incredibly important factor is selecting a producer that you can work closely with. Without collaboration the project will never reach its full potential. Through a series of strategic questions, dig deep and determine if they will take the time to listen to you and offer constructive, experienced feedback. Do they handle sticking points in a way that appeals to you? Is this producer willing to tell you when they think your ideas won’t work or aren’t effective? Can they objectively discuss why they believe a different approach is better? continued below...
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