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2008/2009 Course Schedule: October 28-29, 2008 DRTV Management Boot Camp Santa Monica, CA October 30, 2008 DRTV Back-End Management Santa Monica, CA December 3-4, 2008 DRTV Management Boot Camp (bonus: Xtra DRTV Media Buying Feature) Philadelphia, PA January 21-22, 2009 DRTV Management Boot Camp: Customer Acquisition Miami, FL January 23, 2009 DRTV Back-End Management Miami, FL March 10-11, 2009 DRTV Management Boot Camp Austin, TX March 12, 2009 DRTV Back-End Management Austin, TX April 7-8 , 2009 Winning the Media Game Santa Monica, CA April 28-30, 2009 USA Marketplace Geneva, Switzerland Chamonix, France | ||||||||||||
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The Most Detailed & Complete Training AvailableSo many companies are doing direct response television (DRTV) and radio advertising, yet 90% of the campaigns started are not successful. How can you tilt the odds in your favor and become one of the successful Direct Response Marketers? How can you take this powerful interactive medium and apply it to any project you want? 1. Unleash Your Creative Potential DETERMINE which producer is right for your project; UNDERSTAND which DRTV format and production style will be most successful for your project; and INFLUENCE the creative people with a "results mentality" and an "on budget" approach. 2. Maximize Revenue GAIN the know-how to maximize revenues with upsells, clubs, continuity, and outbound telemarketing; and CAPITALIZE on profits by integrating other marketing opportunities resulting in successful DRTV campaigns. 3. Negotiate The Best Deals NEGOTIATE deals with the 10-15 providers you contract with; KNOW what they charge their best customers; and UNDERSTAND what leverage you really have with them. 4. Win The Media Game PICK the best media buyers for your project; TALK the media language your buyers understand; and GAIN insightful knowledge on media analysis. 5. Understand DRTV Finances With Ease MANAGE the finances of DRTV -- CPO's, CPL's, Ratios, marketing models and media budgeting; IDENTIFY which opportunities to take at what time, so that the DRTV campaign not only creates sales, but continues to build national awareness. Now, you don't have to risk a lot of time, money and effort learning DRTV strategies. This intensive, hands-on Direct Response Television Management Boot-Camp is the only two day training where you will learn proven and innovative DRTV strategies DRTV insiders are using to create successful DRTV campaigns. Don’t miss out on this special two day event. For more information or to register, please call 512-301-5900 or email us at courses@dracademy.org.
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