Direct Response Academy Makes Advertising Work!

When it comes to planning and implementing your direct response campaign, understanding general advertising principles is not enough. Now, you do not have to lose control of your direct response project for lack of specific direct response knowledge or experience. You can leverage the successes and failures of the very best direct response marketers in your favor!

The Direct Response Academy offers a wide array of educational and training components for the experienced corporate marketer, ad agency professionals or the entrepreneur launching a product or service for the first time. We provide timely, crucial information and training that helps you, your staff or even your DR vendors to get through the direct response campaign process with seamless success, utilizing industry best practices that have stood the test of time.

Whether you are an entrepreneur, project manager, ad agency, inventor or corporate executive, if your goal is to launch a product or service which needs more than just an image to get consumers to act, the Direct Response Academy can help you.

The Direct Response Academy offers:

• Public Courses in Direct Response Television
• DRTV Management Boot camp
• Winning the Media Game
• Direct Response supply-chain management. 
• On-Site Training for Marketers
• Project feasibility,
• building a Marketing plan that integrates Direct Response with other marketing endeavors
• specific training for internal teams managing Direct Response projects
• Winning the Media Game: Managing Media Agencies and Results as well as bringing media in-house. 
• DRTV Finances:  From Scorekeeping to Strategy
•  Project Management
• Everything from Turn-key project management to a la carte services for companies that don’t have the expertise or resources to manage a campaign.
• DR Feasibility
  • Utilizing proven DR Modeling techniques to recognize the strengths, weaknesses, opportunities and short comings of a potential project
• Taking the Analysis of DR Modeling to build a Marketing Plan that will create a successful launch campaign from launch to successful brand.
• Integration Planning:
  • The complexity of Direct Response, with the many vehicles and mediums available, and the margin of error that exists because of increasing costs in media and other services, are forcing marketers to start by learning the successful tactics  professional Direct Response marketers use. 

    Knowing how to integrate a Direct Response campaign with the latest technological advancements is fast becoming the cutting edge, street smart tactics equally needed to be successful.  Whether taking a video originally shot for TV and putting it on the web, in a store, or on the mobile phone, or looking at reaching consumers using Digital Video Recorders (DVR’s) trying to bypass advertising, marketers are finding many ways to integrate the up and coming tech tools to maximize ROI.

Whether you enroll in one of our public courses, arrange on-site training at your business or take advantage of phone “coaching”, our programs allow you to “stand on the shoulders of giants” in direct response. Comprehensive in scope, our DR training examines everyday real-world case studies from every angle, offering an understanding of every direct response discipline. Now you can learn the secrets professional direct response marketers have been using for years to create unbelievably successful campaigns. All of the resources needed for each direct response discipline will be at your fingertips and the courses reveal the key decision parameters, so that you make the best decisions in every situation, everytime.

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