Long-Form/Short-Form TV Advertising |
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DRTV Campaign Management & Hilton Bayfron Hotel Direct response television
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Determining which format of Direct Response Television is best for the Project you are launching should be part of a rigorous evaluation and feasibility study. Understanding your “most wanted response” is the first step of many that need to be answered. Oftentimes, the inexpensive alternative that short form DRTV offers, both in production and media costs, attracts marketers, Ad Agencies and Corporate Executives towards that format. |
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"All Direct Response campaigns begin with building the message that needs to be communicated. Many have heard the old saying attributed to Thomas Jefferson apologizing for writing a 10 page letter because he did not have the time to write a one page letter." | ||||
Related Links • DRTV Feasibility • Why DRTV training? • DRTV Management Boot Camp • Infomercial Marketing |
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For many companies and Ad Agencies, there is no question concerning which Direct Response Television format is best for their project. If branding is the primary strategy and the product price is $19.95 or less, Direct Response Short form is the best vehicle. |
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