Why DRTV? |
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DRTV Campaign Management & Hilton Bayfron Hotel Direct response television
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Direct Response Television (DRTV) advertising is shaping the marketing strategies of corporations, project managers and ad agencies because it builds brands, creates sales and communicates to consumers in ways no other form of advertising can. The majority of consumers surveyed state they have purchased products in a store after seeing it advertised on TV with an 800 number. This reflects the effectiveness of DRTV as a form of "self-liquidating" advertising that can be a major contribution to any multi-channel retail strategy. |
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"Rigorous campaign-testing
and financial analysis, characteristic of DRTV, provide a level of measurability and accountability hard to come by in more tradi- tional approaches to advertising." |
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Related Links • Public DRTV Courses • On-Site Training • Direct Response Advertising • 30 DRTV Benefits • Accountable Advertising • DRTV Feasibility |
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A strong call to action, the hallmark of direct response advertising, can not only strengthen brand awareness, but can also help marketers to carry new products into phenomenal retail sales growth. Furthermore, rigorous campaign testing and financial analysis, also characteristic of DRTV, provide a level of measurability and accountability hard to come by in more traditional approaches to advertising. |
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