DRTV MANAGEMENT BOOT CAMP

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The Most Complete DRTV Training Available

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Our Next Course:

Sponsered by
RESPONSE EXPO 2013

DRTV Campaign Management &
Web Integration
Boot Camp


April 1st: -2-6 pm
April 2nd: 8 30 am--5:00 pm

Hilton Bayfron Hotel
San Diego, CA

Response_Expo_2013_San_Diego_television_advertising_web-integration_course

Direct response television
advertising and ecommerce integration boot-camp.



For more information:

infomercial academy phone number


Public courses and on-site training in direct response advertising, DRTV Management Boot Camp

How can you tilt the odds in your favor and join the ranks of successful Direct Response marketers?

Many companies, large and small, are doing direct response advertising these days. And 90% of these campaigns are not successful. 

Yet some marketers and entrepreneurs create DRTV hits over and over again.

Come to the Direct Response Academy's DRTV Management Boot Camp and learn an insider's secrets to their success!

This comprehensive training intensive will empower you with the proven best practices of informercial marketing. Learning from their triumphs - and failures - can make all the difference.

Upcoming Classes:

DRTV Boot Camp: DRTV-Web Integration
September 9th & 10th - - Las Vegas, NV


"If you are looking for total immersion in the DRTV world, this is the course to take. Learn practical, real world critical information from a world-class DRTV expert. Attending this course has no doubt saved me tens of thousands of dollars."

Mike Scotti
Horizon Foods


As a course participant, you are in for an experience that will change your approach to DRTV marketing forever.

DRTV Management Boot Camp
covers the following critical areas:

• Building a compelling offer
• The creative process & production team
• Building ROI and the reality of DRTV finance
• Choosing & managing your outsourced vendors
• Winning the DRTV media game
• Integrating your DR strategies with web sales
• Building brand and maximizing retail sales
• Common obstacles to DRTV success, and how to avoid or overcome them

Are you a corporate marketer or ad agency pro looking to get into DRTV?

Public courses and on-site training in direct response advertising, DRTV Management Boot Camp

Do you need to understand a particular area, improve a current campaign, or bring DRTV resources in-house?

Are you a DRTV producer, media buyer, telemarketing, or fulfillment pro who wants to understand what goes into an informercial campaign?

Are you an entrepreneur responsible for the success of a new product who needs to know if DRTV is the right marketing channel and how to begin?

The DRTV Management Boot Camp is your first, best step!

You will quickly learn the powerful best practices developed over years to create successful, profitable campaigns.

• Unleash Your Project's Creative Potential

  • Determine which producer is right for your project.
  • Understand which DRTV format and production style will be most successful for your product.
  • Influence the creative people with a "results mentality" and an "on budget" approach.

Maximize Revenue

  • Gain the know-how to maximize revenues with upsells, clubs, continuity, and outbound telemarketing.
  • Capitalize on profits by integrating marketing opportunities that result in successful DRTV campaigns.

• Negotiate The Best Deals

  • Negotiate successfully with the 10-15 providers you will contract with.
  • Know what they charge their best customers.
  • Understand the leverage you really have with them.

• Win The DRTV Media Game

  • Pick the best media buyers for your project.
  • Talk the talk your media buyers understand.
  • Analyze your media results for maximum ROI.

• Understand DRTV Finance With Ease

  • Manage the real finances of DRTV -- CPO's, CPL's, Ratios, marketing models and media budgeting.
  • Identify opportunities to take - and when to take them - to create sales and build national brand awareness.

Now, you don't have to risk time, money and long effort to learn DRTV strategies. DRTV Management Boot-Camp is the only training where you will learn proven and innovative strategies DRTV insiders use to create successful campaigns.

Don’t miss out! To register, or for more information, call (512) 301-5900 or email at courses@dracademy.org.

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Have questions? We want to hear from you.

If you need answers to specific questions about your existing DR campaign - or a campaign you are considering - just fill in the form below. We will respond immediately. (We will not share your email address with any third parties, NOR consider this a request to opt-in to the DRA's mailings.)

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