Direct Response Television Advertising Campaign Management:
Best practices training for online DRTV Multichannel Marketing

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Direct Response Academy

Some of ourcClients:

Direct Response Academy Clients

Alberto Culver Company
American Telecom
Avon
BioNorica AG
Body By Jake
Canella Response Television, Inc.
Celebrity Signatures
Cesari Direct
cj Advertising
Convergys
Cossette Communications Group
Credit Answers LLC
Deer Stags
Diamond Chemical Co., Inc.
Direct Response Media
eDiets.com
eLights.com
Emjoi
Escape Your Shape
FunSlides
Global TV Concept
Gotham Direct, Inc.
Hoist Fitness Systems
IBM
Iceland Health
Infusion Brands
InPulse Response Group
Irwin Natural
ITV Direct
Jarden Consumer Products
Lexicon Marketing
Lionsgate Films
Listen Up
LivOn Laboratories
Midwest Center for Stress & Anxiety
My Media Works
NeoShaper
Overbreak LLC
People Support
PetFirst Healthcare
Polar Heart Monitors
Primeway Companies
Protomex
ShamWow, Inc.
Singing Coach
Soda Club
Star Medical
Strategic Media, Inc.
Sylmark Group
Team Direct Management LLC
The Hollywood Trainer
Total Living Network
Victor Results Advertising
WellNx Life Sciences/SlimQuick
XLN Brands



"This is how important Greg’s
class is: he completely changed my perspective.

I have a campaign currently on
air I thought was doing pretty
good. I didn’t realize I was
actually losing money doing
it the way I have been!

Now I realize the power my
product possesses – and the
numbers we should be doing.
And I know exactly how to plan
my media and my inventory."

Aman Agrawal
Home Shoppe Direct.

 

 

Click here to
Register Now!

 

"Now that I've taken your class, I really understand this trade show.
I wouldn't know what to do with
all of this if I hadn't taken Greg's class."

Paul Sathis
PDS Ltd.


"Greg’s years of experience in
the field presents an amazing perspective on the DR business. 

The seminar helped me connect
the data I know and fill in
the blanks with a lot of missing information. 

Great seminar!  I wish I had
attended years ago!"

Mara Schteinschraber
Corinthian College


 

 


"I feel much better prepared
to build our first DRTV campaign. 
I think I’ll be much more
effective in determining which
partners we should work with. 
Thank you!"

Kathie Grant
PetFirst Healthcare

 


"This seminar had the highest percentage of actual useful
technical information (vs.
anecdotal baloney) of any
seminar I’ve ever attended. 
Bravo, Greg!"

Jay Sedrish
Stouffer Direct

 


"The greatest benefit?
Connecting ALL the dots.

I've never been on the client side
before, so this really helped me understand the entire marketing process.

Greg was a fantastic instructor. I really like how his relevant day-
to-day experiences are applied
in the classroom. "

Georgette Heller
Allstar Marketing Group

 


"I would recommend this class to anybody involved in any aspect
of this industry. I mean, the stuff
Greg knows is just ridiculous! He’s
had his thumb on the pulse
of this industry for so long.

I really enjoyed the fact that the
class wasn’t all hype. He didn’t
just make everyone feel warm
and fuzzy. He drove home that
you have to be realistic, that you have to have realistic expectations. He used real examples, real situations.

I was skeptical going in. But I was riveted! I just sat there and learned.
I was extremely pleased with the opportunity I had to take the
course."

Brian Doughty
Infusion Brands

 

Click here to
Register Now!

"If you are a beginner looking for
a TOTAL IMMERSION in the
DRTV world, this is the course to
take. Learn practical, real world critical information from a
world-class DRTV expert.

Attending this course has no
doubt saved me tens of
thousands of dollars.”"

Mike Scotti
Horizon Foods

 


"For me, the greatest value was understanding how the industry’s
best are doing this. The course opened my eyes to areas I had
never been involved in, ultimately helping me understand everything better."

Jesse de la Llata
Interlex USA

 


"I was nervous because I didn’t
know who Greg was. And yeah, I thought it was a lot of money.
But when I got to the class and
after that intro, I was like, 'Wow!'

As the time went on and I saw
how much this man knows, his background and his career,
what he’s done and what he’s
doing professionally, my
reservations were just gone. It
was a little bit costly but it was
well worth the money!"

Mary DiNardo
YPA, LLC

 


"Greg Sarnow delivers. No one
in the industry is willing to share
the secrets and knowledge he is - period!

At many points during the class, I
felt satisfied with my investment.
I’d be thinking, “If this was all I
got from the course, I'd have
gotten my money’s worth …
more than my money’s worth!"

Marsha Kent
Producer

 


"I thought there would be an overview and we’d just touch on
a few points on each topic. But
Greg really dove down into the details.

There was so much information!
It would have taken me months
or years to research. And with trial and error, and all the nuances you need know to set up a proper campaign, there was no way I
could have learned it all so fast -
just 3 days!

I really liked how Greg gave the picture – the stark reality – of
setting up a DR campaign. The
way he structured the seminar seemed perfect. His material is grounded in reality vs. just theory. Everything fell into place logically.

I could see how people could embellish the process, but the way Greg presented gives me more confidence in planning
how to approach DR. "

Lance Miyamoto
Entrepreneur

 


"It was exactly what I needed,
and I will apply it in Russia."

Ilya Kirik
Direct Trade, LLC

 


"The course let me make certain
that what we are doing in Japan
is correct. The greatest benefit is being able to understand the American market, comparing
the situation in Japan and
adjusting to that in the U.S."

Haruko Otani
Esprit Line Co. Ltd. USA (Japan)

 


"Greg really knocks it out of the
park with his DRTV Boot Camp.
He’s not only highly experienced
and knowledgeable, but you can
see he has a genuine desire to
help others succeed in the DRTV industry. Thanks, Greg!”"

Roger Wagy
Entrepreneur

 


"Thank you for all the great info
at the DRTV Boot Camp in
NYC. I walked away feeling more confident that I can do a better
job managing our newest
fundraising initiative. We will
build better, test better from the start."

Dana Spencley
The Wounded Warrior Project

 


"This course is an excellent introduction and overview of
the DRTV process for anyone entering the business - or changing responsibilities within the field.
The Boot Camp gives a great
history and background, and
practical tools for success that
can be immediately applied."

Elisa Fike Coleman
Russ Reid

 

Click here to
Register Now!

"I loved Greg’s class! It was broken down into clear, direct
information that was easy to
digest. I feel much more confident
in the DR world with the
information I received here. I recommend this course to anyone interested in gaining knowledge
from a true expert.”"

Hara Lewis
Sylmark

 


"The course more than met my expectations. It gave a very comprehensive overview of
the process, yet we were able to delve into each area. The
knowledge from this course
allows me to proceed with much more confidence in going into
a new DRTV venture.”"

Steven Friedman
FreedMedia


 

 

 

 

 

 

 

 

 

 

 

 

 



Click here to
Register Now!

direct response television advertising infomercial expo

DRTV Campaign Management Boot-Camp with new Multi-Channel Marketing and e-commerce strategies

Learn Best practices how to manage a Direct Response Television advertising campaign. Understand how to use your DRTV assets to optimize your results across the Multi-Channel-Marketing landscape online.

April 28th & 29th  2014
Hilton Bayfront Hotel San Diego, CA

Direct Response TV Marketing Best Practices Training

Improve the results of your direct response marketing campaign. The Academy's DRTV Management Boot Camp at Response Expo is the gold standard for launching and managing a direct response campaign that will build your brand while driving sales on TV, the web and in retail.

This is a comprehensive program covering every campaign element - from product feasibility and offer configuration, to creative and production, finance, media, telemarketing, fulfillment, web integration, and retail sell-through.

The Intensive Boot-camp also covers how to address Consumer Purchasing behavior and the best way to reach the consumer on the web including the main online screens that consumers regularly use.

response_expo_2014_San Diego

This course is designed for anyone responsible for bottom-line results in a DRTV campaign - whether you are a marketer, vendor, brand manager, manufacturer or entrepreneur.

Now you can get the core of the Academy's gold standard DRTV Management Boot Camp in a day and a half - and at half the price! 

This special program, hosted at the site of Response Expo 2014, is once again co-sponsored by Response Magazine. 

 

In this video some of the many people in the direct response industry talk about their experience working with Greg Sarnow of the Direct Response Academy

Click here to
drtv campaign management course registration

DRTV and ecommerce integration

The new online marketing integration section closely examines consumer purchasing behaviors and how to maximize sales on the web.  You will also learn:

  1. How to build a landing page and shopping cart that convert.
  2. On page and off page SEO for DRTV--Search Engine Optimization and the 7 keyword placements to improve rankings
  3. Search Engine Marketing strategies for your DRTV Launch
  4. How to maximize sales with  mobile and tablet devices .
  5. How to and where to repurpose your DRTV commercial/infomercial throughout the web
  6. How  to build your brand and increase sales with email marketing
  7. How to beat the on-line competition

    "Greg’s experience in the field presents an amazing perspective on the DR business. The seminar helped me fill in the blanks with a lot of missing information. Great seminar!

    I wish I had attended years ago!”

    Mara Schteinschraber
    Corinthian Colleges

 

Direct Response TV Marketing Best Practices Training

To fully understand what it takes to manage a direct response TV campaign, the Academy’s DRTV Management Boot Camp is absolutely invaluable. This course gives you the information you need to make an immediate difference in your infomercial and short form campaign: 
Create a compelling offer

  1. Manage creative development & the direct-to-consumer production process
  2. Learn DRTV financial requirements and see financial models built right in the course
  3. Build a solid DRTV vendor team and understand the metrics each vendor must achieve
  4. Manage media buys and your media agency
  5. Integrate your DR strategies with website tactics for increasing sales
  6. Build a brand name and maximize retail sell-through

    ”The greatest benefit? Connecting ALL the dots. This really helped my understanding of the entire marketing process.

    Greg was a fantastic instructor. I really like how his relevant day-to-day experiences are applied in the classroom.”

    Georgette Heller
    Allstar Marketing Group

     

     

DRTV Management Boot Camp is designed for anyone involved in direct response or anyone that is responsible for the success of a campaign. 
If you are a:

  • Marketing and advertising professionals
  • Direct Response Vendor that needs to understand all sides of the industry
  • Entrepreneurs that are considering Direct Response or in the middle of a campaign
  • Employees new to the industry

And need to learn quickly the proven best practices of direct response and web marketing, the Direct Response Management Boot-camp is for you. 

Advanced DRTV Media & Logistics

The San Diego course also features Advanced DRTV Media & Logistics and Web Integration for DR campaigns, both invaluable tools from the Direct Response Academy. 

“Before this course, it seemed there was a black magic to buying media. You opened up my understanding as a whole. Thanks!”

Manu Patolia, CEO
Nutramed, Inc.

In a Direct Response campaign, more dollars are spent on media than on all other outsourced services combined. And DRTV media requires the most skill to manage. Advanced DRTV Media & Logistics is the only course available anywhere on DRTV media. Participants gain a clear understanding of:

How to navigate the DRTV media buying process.

How results impact weekly media buys.

How DRTV agencies can make high commissions on the media they purchase for their clients.

Advanced DRTV media and logistics probes every aspect of a DRTV media campaign – from testing to roll-out. We examine reporting and results analysis and working with both short form and long form infomercials.

  • How to manage a DRTV media agency
  • How to buy media time in-house
  • How direct response media is priced
  • How to negotiate the best rates
  • How to analyze and use media reports for best results and highest profit

Don’t miss this opportunity to delve into one of the most important elements of infomercial marketing!

 

Participants in this special Mini DRTV Management Boot Camp learn how to:

  • Determine if a product is feasible for an infomercial campaign

  • Build a compelling product offer

  • Choose the best creative approach and manage creative development

  • Choose the right production format and manage infomercial & short form production

  • Manage DR media buys and your media agency

  • Analyze media placement results to maximize ROI

  • Brand DRTV products for sale at the retail level

 

Spotlight Features

On April 1st and 2nd in San Diego, you and your team can learn the powerful best practices that have been proven to create successful, profitable campaigns:

Product Feasibility
To determine if a product is right for DRTV, we use the same rigorous evaluation the major marketing companies use.

Boot Camp participants walk away with the Direct Response Academy's invaluable 22 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.

Creative & Production
Explore the creative process for short form and long form infomercials.

Learn how to choose the right production format, put together a great script, build an excellent production team, and work effectively together.

Developing an Offer
Attendees get an insider's knowledge on how to build an irresistible offer that showcases your product and drives sales.


"As an industry person, I gained more benefit from Greg’s class. I could really hear each and every word he said and apply it to my personal experience. I saw how I could make everything I do better and more profitable.

Learning equals dollars in Greg’s class. Learning equals profits."

Marsha Kent
Producer & DRTV Pioneer


Media Strategies
Learn the skills DRTV media buyers and planners use for their clients' success. The Academy's Advanced DRTV Media program is the only training of its kind. You'll gain a clear understanding of:

  • How to navigate the DRTV media buying process
  • How results impact weekly media buys
  • How DRTV agencies can make high commissions on the media they purchase for their clients

Getting into Retail
The goal of every brand marketing campaign is to make the product a household name. 

Shopping onlineUsing direct response as a brand marketing vehicle has become a favorite of ad agencies seeking to maximize ROI. In this class, you will learn how brand managers use a direct-to-consumer/DRTV approach to build the brand while simultaneously making sales.


"The class was something to take a chance on. I thought it wouldn’t hurt to see a new point of view.

But when I got there, it just clicked. Greg was amazing. The class material was really good. I honestly feel that I got a bargain for the tuition I paid!”

Lance Miyamoto
Rearden Golf, Inc.


Build your team's core competency in Direct Response TV. The special Mini DRTV Management Boot Camp gives you the information you need to make an immediate difference in your direct response tv campaign. 

Who should attend?
The DRTV Management Boot Camp is for anyone involved in Direct Response.

Marketers and advertising professionals from any industry are empowered with the proven best practices taught here. 

And it’s an excellent resource for entrepreneurs and the perfect start for those new to the industry.

What do you receive?
  • The best DRTV training available anywhere
  • A comprehensive coursebook
  • A certificate from the Direct Response Academy
  • Free pass to the Response Expo show floor
  • An additional tuition discount for DRMA members

Reserve Your Seat Today!

Click here
drtv campaign management course registration

Click here to download a PDF registration form.

Don't miss this opportunity to get all the essential elements of Direct Response TV marketing.

April 28th : 9:00 am - 5:00 pm

April 29th : 9:00 am –1:00 pm

Course Fees:
Special Response Expo Price : $995
DRMA Member Discount Price: $895

Click here to download a PDF registration form.

Please email or call us if you have any questions at
(512) 301-5900.


PS:
Ask about the Academy's in-house training services! Many companies ask Greg to return again and again to train their people and improve their Direct Response campaign results, including:
  • Gotham Direct

  • Product Partners / Beach Body
  • Murad / skincare
  • RightSize Smoothie

  • Irwin Natural

  • Moulton Logistics

  • Ideal Living Management

  • Infusion Brands
  • Iron Bridge Tools

  • Marketing Architects

  • Global TV Response

  • Impulse / West

  • Dynatech /My Media Works

    .............and many more!


About Your
Course-Leader::

GREG SARNOW
Greg Sarnow, CEO, Direct Response Academy

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized strategist and authority in the direct response television industry.

Having been the owner of a Media Agency, a call center and also the President of a Publicly held Direct Response company Sarnow shares his insight of 22 years of DRTV advertising experience in the Direct Response Academy’s DRTV Management Boot-camp.

He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media. 

Click here for a printable PDF registration form.



Direct Response Academy provides DRTV training, courses and campaign management – what our clients say – Body By Jake.I want to thank the Direct Response Academy for the positive experience we had. This year, Body by Jake made the transition to a fully self-contained direct marketing company.

The DR Academy played a key role in preparing our staff and arranging relationships that made our operation a success. Your expertise in television media was very important to help us establish a structure to purchase media “in-house.” I highly recommend - to anyone interested in pursuing this industry without significant experience - to directly seek your advice. It will save them time and money.

Phil Scotti, President
Body By Jake



For us, it’s all about designing our services so our clients’ media is the most effective possible. That’s where you came in. You showed our staff how we can refine our processes, where to focus our attention, and how we can best impact our client’s profitability.

Direct Response Academy provides DRTV training, courses and campaign management – what our clients say – InPulse Response Group.

Our call flow designs are now more sophisticated; the offer structure is more effective and our clients are better served.

But here’s where I have seen the most impact: our internal operations staff now has the complete picture of how their functions fit in a successful campaign, and what we are working toward when the marketing staff makes a specific request.

The list goes on and on. Programmers - call center computer screen design has become more sales friendly. Our sales center managers see the relation of the upsells to order-to-call ratios better. Our HR directors have refined the definition of the best hire for our telesales consultants. The finance managers now have a better understanding of our clients cash flow needs. And TELCO now sees the relation of call handling/skill routing to client profitability.

We regularly get requests from additional departments to be included in your next training session. Your industry knowledge and presentations are making us a better company. Because of you we are making media more effective and we’re making our clients more money. I am proud to make a recommendation on the use of your services.

Steve Pittendrigh, CEO
InPulse Response Group



Direct Response Academy provides DRTV training, courses and campaign management – what our clients say – Escape Your Shape. In addition to managing our media campaign, I have been equally impressed with your overall knowledge of all the other aspects of DRTV. You had the insight to successfully choose some of our upsells, which are still drawing an over 20% ratio despite being in the 4th and 5th position.

Your insight and expertise for choosing the proper media has led us to a higher ratio than our previous media runs. Not only have I learned a great deal from your wisdom, you are very easy to work with and one of the most reliable people I have done business with in this ever-challenging industry.

Dr. Edward Jackowski, CEO
Escape Your Shape

Click here to
Register for the DRTV Campaign Management Boot-Camp at
Response Expo 2014
April 28th & 29th 

The Direct Response Academy in Austin, Texas is the only educational organization dedicated to teaching the best practices of direct response television marketing.

The Academy offers on-site and public training, and infomercial short-form commercial marketing campaign management for companies and individuals launching or managing DRTV campaigns.