ADVANCED DRTV MEDIA

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Our Next Course:

Sponsered by
RESPONSE EXPO 2013

DRTV Campaign Management &
Web Integration
Boot Camp


April 1st: -2-6 pm
April 2nd: 8 30 am--5:00 pm

Hilton Bayfron Hotel
San Diego, CA

Response_Expo_2013_San_Diego_television_advertising_web-integration_course

Direct response television
advertising and ecommerce integration boot-camp.



For more information:

infomercial academy phone number


Optimizing DRTV media for campaign success – Winning the Media GameThe Direct Response Academy’s Advanced DRTV Media is the only training of its kind!

Now, for the first time, marketers can learn the best practices of managing DRTV media, putting you on an equal footing with your media agency.

Whether you are an entrepreneur with a new start-up, or a Fortune 500 company doing short form and infomercials, Advanced DRTV Media will empower you to run a media campaign well!

"For me, the greatest value was understanding how the industry’s best are doing this.  It opened my eyes to areas I had never been involved in, which ultimately helped me understand everything better.”

Jesse de la Llata
Interlex


FIRST TIME AVAILABLE – ANYWHERE!  
It takes years to become a good media buyer. Just understanding the ebb and flow of the media buying year is an art in itself.  The cycle must be experienced several times to fully understand the dynamics of media supply and demand, and how they impact the negotiation process.

Now, you don't have to risk time, money and long effort to learn DRTV media.

Advanced DRTV Media from the Direct Response Academy will show you how!.

This is the only training that shows you proven and innovative strategies DRTV insiders use to create and manage successful infomercial media campaigns.

Who should attend?

• General advertising agency pros with clients who need direct response
• Short form media buyers who need to learn infomercial media
• Infomercial media buyers who need to learn short form
• Product managers and executives responsible for DRTV success in their organizations
• Direct response vendors who interact with media agencies

What you’ll learn:

• The media industry landscape
• The impact of media on the DRTV campaign
• Choosing a DRTV media agency
• How to know if your agency is doing a fair, good, or a great job
• Testing and rolling out
• Short form and long form
• The financial foundation of media buying
• The future of media buying
• When to buy media in-house

Don’t miss out! To register, or for more information, call (512) 301-5900 or email us at courses@dracademy.org.

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If you have a question about your existing DR campaign - or a campaign you are considering - just fill in the form below. We will respond immediately.

Don't worry. We will not share your email address with any third parties, NOR consider this a request to opt-in to the DRA's mailings.

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