The Direct Response Academy’s Advanced DRTV Media is the only training of its kind!

Now, for the first time, marketers can learn the best practices of managing DRTV media, putting you on an equal footing with your media agency.

Whether you are an entrepreneur with a new start-up, or a Fortune 500 company doing short form and infomercials, Advanced DRTV Media will empower you to run a media campaign well!

FIRST TIME AVAILABLE – ANYWHERE!  
It takes years to become a good media buyer. Just understanding the ebb and flow of the media buying year is an art in itself.  The cycle must be experienced several times to fully understand the dynamics of media supply and demand, and how they impact the negotiation process.

Now, you don't have to risk time, money and long effort to learn DRTV media.

Advanced DRTV Media from the Direct Response Academy will show you how!.

This is the only training that shows you proven and innovative strategies DRTV insiders use to create and manage successful infomercial media campaigns.

Who should attend?

• General advertising agency pros with clients who need direct response
• Short form media buyers who need to learn infomercial media
• Infomercial media buyers who need to learn short form
• Product managers and executives responsible for DRTV success in their organizations
• Direct response vendors who interact with media agencies

What you’ll learn:

• The media industry landscape
• The impact of media on the DRTV campaign
• Choosing a DRTV media agency
• How to know if your agency is doing a fair, good, or a great job
• Testing and rolling out
• Short form and long form
• The financial foundation of media buying
• The future of media buying
• When to buy media in-house

Don’t miss out! To register, or for more information, call (512) 301-5900 or email us at courses@dracademy.org.

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