Call Center Training

Direct Response Academy

Campaign Management
Training On-Site
Call Center Training
Feasibility Analysis
Infomercial Production
Media Optimization
Infomercial Marketing
Radio Direct Response
Infomercial Vendors
Brand Response Advertising
Financial Analysis

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Call Center Training: Turn Your CSR Into
A Call Center Superstar!

direct response academy phone number

Our Next Course:

Sponsored by
RESPONSE / MTC Expo 2018

DRTV Campaign Management &
Boot Camp

April 23 – 24, 2018

Hilton Bayfront Hotel
San Diego, CA


Direct Response Television
Advertising and Ecommerce Integration Boot-Camp.

Click here to
register now!

April 23rd :
9:00 am - 5:00 pm

April 24th :
9:00 am –1:00 pm

For more information:

infomercial academy phone number

Call center reps are the first contact with your customer

You’ve made an infomercial or commercial spot that has achieved your first goal:  getting the phone to ring.  Are the agents at your call center able to handle the calls and make the sale?

"The Direct Response Academy’s Call Center Training is tailor made for each client's specific needs.  It involves working closely with our clients and training call center agents on-site."

The Direct Response Academy is pleased to offer Total Call Center Training to improve telemarketing agent performance.  Available for both Hispanic and English-speaking call center agents, we help our clients grow their results by:

  • training agents on-site using our unique consultative sales process
  • increasing the sales conversion rate and average sale
  • writing scripts that increase sales
  • building effective reporting tools to monitor results across agencies

The Academy’s telemarketing training is tailored to each client's specific needs.  We work closely with our clients and train the agents on-site.
Do your agents need training?
If agents are only familiar with the product and its benefits and not good selling techniques, they may run into trouble when it comes to closing sales. Here are some signs to look for:

  • The call abandonment rate is high.
  • Calls are lost frequently
  • The call-to-sales conversion rate is low.
  • The average sales ticket is low

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Have questions? We want to hear from you. If you have comments about our website, or would like some answers to specific questions regarding your existing DR campaign, then please provide your comments and questions below and we will respond immediately. (Your email address is for correspondence purposes only. It will not be shared with any third parties, OR be considered a request to opt-in for our own mailings.)



Do you really need a “sales agent”?
Not every campaign requires a sales agent.  Those with straight forward pricing can use agents to simply take orders.

The answer?  Yes, if you’ve chosen a “soft” offer.

A soft offer is a DRTV sales strategy designed to increase call volume.  Callers don’t know the cost of the product, and are usually calling for more information or to ask for a low cost or free product trial.
To be successful, call center agents need both product knowledge and a solid understanding of selling techniques to make a sale.

The right script converts callers to customers!
A good call center script pulls it all together:  product knowledge, salesmanship, and IT system procedures.  We help the call center collaborate closely with clients to create the very best script.
We give our clients the edge to outperform the competition. 
Agency performance can remarkably improve when you impact the agents’ selling habits through proper sales training, increase their product knowledge, and give them the motivation to achieve.

Contracting more than one telemarketing agency is common for successful soft offers.  Good training will also provide consistent results during the roll out.  Whether you have one agency or five, English speaking or Spanish, 50 agents or 1000, our training will increase your results.

The Training Team
Telemarketing sales and training expert Paul McIntosh leads an interactive training curriculum that is extremely effective.  Teaming with Greg Sarnow, Academy CEO, they have helped numerous telemarketing clients improve their results. 


For more information about Total Call Center Training, call the Direct Response Academy at (512) 301-5900 or email