DIRECT RESPONSE MEDIA
Direct Response Television
April 23rd :
Fact: more money is spent on media in a successful direct response campaign than every other service combined.
DRTV media buying is a dynamic process where buys are added and cancelled daily.
DRTV media is intense. It's lightning quick, negotiation heavy, and can make or break a project. And it's different from general ad buys.
Yes, that's DRTV media in its truest form. Results drive budget, not a pre-determined budgetary plan.
The focus here is on cost per call, cost per acquisition or order, and media efficiency ratios. Every airing’s profitability can be seen immediately by the calls coming in and sales taking place.
With DRTV’s built-in accountability, daily results show which media buys are working, which are not, and how much to buy to maximize ROI.
Choosing and managing the right media buyer for your project can be the most important decision of your entire campaign. It can make the difference between a successful campaign and a failure.
They might look good initially, but it could turn out to be a decision you regret once the project launches.
The Direct Response Academy can help.
You'll work directly Industry veteran Greg Sarnow to determine your unique requirements to bring the DRTV media function in-house. Available as an on-site training to ad agencies and marketers.
For more information on managing your DRTV media:
|"Your insight and expertise in choosing the proper media has led us to a higher ratio than our previous media runs. Not only have I learned a great deal from your wisdom, you are one of the most reliable people I have done business with in this ever challenging industry.”
Dr. Edward Jackowski, CEO
• Winning the Media Game
• DRTV Media Buying
• DRTV Management Boot Camp
• DRTV Media Testing
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If you have a question about your existing DR campaign - or a campaign you are considering - just fill in the form below. We will respond right away.
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