PR Newswire
Thursday, November 13th, 2008

Boot Camp in Philadelphia Shares
DRTV Media Buying Secrets

(Austin, Texas)  On December 3rd and 4th, for the first time in Philadelphia, the Direct Response Academy is presenting its cornerstone program, DRTV Management Boot Camp, with a special focus on media buying and management.

This course provides a thorough study of every aspect of a DRTV campaign. With the special media focus, Greg Sarnow shares his media buying expertise and insider secrets on handling the area that takes the majority of a DRTV budget and requires the greatest skill to manage.

 “The DRTV Management Boot Camp always gives an excellent overview of the direct response television marketing process,” said Sarnow, Direct Response Academy CEO and course leader.  “I’m adding a special focus to this program to help marketers navigate the uncharted territory of infomercial media buying.  Without understanding how the pricing works, it can be the trickiest area to negotiate successfully.”

Sarnow has guided countless campaigns in his nearly 20 years in the direct response industry, and has purchased close to $1 billion in DRTV media. He also brings a keen eye for what sells, what's innovative, and how a product offer can be effectively improved.

The two day course was created for marketing and advertising managers as well as newcomers to DRTV who need to understand how an infomercial campaign works.

The program will cover how to:

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The course will be held at the Ritz Carlton Hotel in Philadelphia from December 3-4, 2008.

For more information, contact Mark Warren with the Direct Response Academy at (512) 301-5900 or at courses@directresponseacademy.com. To view details of the course and for registration information, visit the Direct Response Academy website: http://www.directresponseacademy.com/philadelphia.html.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.