DRTV Management Boot Camp
(with Bonus Media Buying component)
December 3-4, 2008
Philadelphia, PA
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Instructor:
Greg Sarnow
CEO, Direct Response Academy


DRTV Management & Infomercial
Media Buying Training

Join us at the Philadelphia Ritz Carlton from December 3 to 4 for a unique direct response TV training program:  the Direct Response Academy’s cornerstone program, “DRTV Management Boot Camp,” with a unique infomercial  media buying and management focus.

Why a special emphasis on infomercial media buying?  Because media buying takes the biggest chunk of a DRTV campaign budget and requires the greatest skill to manage.  Without understanding how the pricing works, it can be the trickiest area to negotiate successfully. 

Marketing products through DRTV is complex.  This course will help anyone interested in using the infomercial format, with effective tools to create profitable campaigns.

Course leader and Academy CEO Greg Sarnow has guided countless campaigns in his nearly 20 years in the direct response industry, and has purchased close to $1 billion in DRTV media.  He also brings a keen eye for what sells, what’s innovative, and how a product offer can be effectively improved.

The two day course was created for marketing and advertising managers as well as newcomers to DRTV who need to understand how an infomercial campaign works. 

Course participants receive insider knowledge on every area of a DRTV project, including how to:  

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The course will be held at the Ritz Carlton Hotel in Philadelphia from December 3-4, 2008. 

Register early!  Special room rates are available through November 2nd!! Contact Mark Warren at (512) 301-5900 or via email at courses@DirectResponseAcademy.com.

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About your instructor:
GREG SARNOW

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Related Links & Courses::
• Why DRTV Training?
• Public DRTV Courses
• On-Site Training
• Project Management