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PR Newswire
Monday, March 2, 2009

New Course Announced on Using Direct Response
to Reach U.S. Hispanics

The Direct Response Academy is introducing the first course on infomercial marketing to the U.S. Hispanic consumer.  Hispanic DRTV Marketing will be held on March 24 & 25 in Austin, Texas.

“This new program is very timely,” says Greg Sarnow, Academy CEO.  “Marketers are being challenged today to introduce their brands to the Hispanic market using infomercial television advertising.    But first, they need to understand the distinct differences in approach to this sector.”

Attendees at the Austin course will explore the nuances of marketing to the Hispanic consumer and the tactical differences in approach to Hispanic marketing vs. general marketing.  Challenges like the vendors needed for Hispanic DRTV, how to solve the issue of COD, and the truth about credit cards in marketing to Hispanics will be thoroughly evaluated.

The Hispanic DRTV Marketing course is built on the curriculum of the Academy’s cornerstone program, DRTV Management Boot Camp, which covers the full spectrum of an infomercial campaign.  Participants will learn to:                                                                         

  • Determine if a product is feasible for a Hispanic infomercial campaign
  • Build a compelling product offer
  • Choose the best creative approach and production format for a Hispanic program
  • Build a sound financial model
  • Analyze media placement results
  • Maximize effectiveness of telemarketing and product fulfillment vendors
  • Integrate web sales with a DRTV campaign
  • Brand DRTV products for sale at the retail level

An added bonus is that the course dovetails with Austin’s annual SXSW festival.  Information on the festival can be found at http://sxsw.com.

Hispanic DRTV Marketing will be held in Austin, Texas on March 24th and 25th.  For more information, contact Mark Warren at courses@directresponseacademy.com, or call (512) 301-5900.  Visit: www.DirectResponseAcademy.com/courses-hispanic-drtv-marketing.html

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.



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