PR Newswire
Wednesday, January 28th, 2009

Infomercial Production a Hot Topic at
Upcoming DRTV Course

(Austin, Texas)  Working effectively with an infomercial production company requires the ability to collaborate.  And this collaborative effort is the foundation of a successful DRTV campaign.

“In my experience, the best possible results come from a true partnership between the marketer and the infomercial production company,” says Direct Response Academy CEO Greg Sarnow.  “Marketers know their products better than anyone.  Their input is vital during creative development.  The combination of that knowledge with the production team’s expertise and experience in developing the right type of infomercial for your product and target audience is very powerful.”

The upcoming DRTV Management Boot Camp – Special Focus: Customer Acquisition program in Miami offers the opportunity to learn the infomercial production process.  Sarnow will share the critical steps the technical experts follow to produce the best spot for a particular product.  The course will also include a study of the most successful infomercial style:  the customer acquisition model.

The DRTV Management Boot Camp is the industry’s gold standard training program.   The course explores a full infomercial campaign from start to finish. Participants will learn to:
                                                                         

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The Back-End Management program completes the course.  Participants learn to manage a campaign when an infomercial is a hit, concentrating on the sales process, telemarketing, fulfillment, customer service, and financial components. 

This program is designed for anyone involved in direct response television, from marketing and advertising managers, to inventors, entrepreneurs, and DRTV service providers. 

The course will be held at the Marriott South Beach from February 18-20.

For more information, contact Mark Warren at courses@directresponseacademy.com. 
Or visit: www.DirectResponseAcademy.com

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.