PR Newswire
Monday, January 12th, 2009

Course on Infomercial Management Returns to Miami with Focus on Customer Acquisition

(Austin, Texas)  From February 18-20 at the Marriott South Beach Hotel in Miami Beach, the Direct Response Academy will present DRTV Management Boot Camp – Special Focus: Customer Acquisition, a course on managing infomercials with continuity programs.  Industry veteran Greg Sarnow will lead the course.

“I’ve wanted to give this course for a while now, because products and services offered through this type of infomercial can do so well,” says Sarnow.  “The customer acquisition model creates long-term customers.  They’ll make repeat purchases of such things as skin care products, dietary supplements, or financial and insurance services.  For this infomercial model to be successful, you have to know how to minimize customer acquisition costs and increase the lifetime value of each customer.  And in Miami, I’ll be teaching the tactics to do this.”

The DRTV Management Boot Camp is the industry’s gold standard training program on managing the infomercial marketing process.  During this particular class, while attendees explore every element of an infomercial campaign, Sarnow will also give additional content on the customer acquisition-style DRTV campaign. 

The Back-End Management program on the last day completes the course.  Participants learn how to manage a campaign when the infomercial is a hit, concentrating on the sales process, telemarketing, fulfillment, customer service, and financial components.  Participants use case studies and group projects to apply this knowledge in real world scenarios.
 
This program is designed for anyone involved in direct response television, from marketing and advertising managers, to inventors, entrepreneurs, and DRTV service providers. 

Participants in the DRTV Management Boot Camp will learn to:                                                                       

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The course will be held at the Marriott South Beach from February 18-20.  For more information, contact Mark Warren at courses@directresponseacademy.com. 
Or visit: www.DirectResponseAcademy.com

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.