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Courses Provided By
Direct Response Academy:
DRTV Management Boot Camp
DRTV Back-End Management:
Where Profits Are Won or Lost
Winning the Media Game
DR Financial Management:
From Scorekeeping to Strategy
Bringing Your Media In-House
2008/2009
Course Schedule:
October 28-29, 2008
DRTV Management Boot Camp
Santa Monica, CA
October 30, 2008
DRTV Back-End Management
Santa Monica, CA
December 3-4, 2008
DRTV Management Boot Camp
(bonus: Xtra DRTV
Media Buying Feature)
Philadelphia, PA
January 21-22, 2009
DRTV Management Boot Camp:
Customer Acquisition
Miami, FL
January 23, 2009
DRTV Back-End Management
Miami, FL
March 10-11, 2009
DRTV Management Boot Camp
Austin, TX
March 12, 2009
DRTV Back-End Management
Austin, TX
April 7-8 , 2009
Winning the Media Game
Santa Monica, CA
April 28-30, 2009
USA Marketplace
Geneva, Switzerland
Chamonix, France
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Press Releases
>>> DRTV Course on Nutraceuticals Premieres in New York // 05.21.08
"... Direct Response Academy CEO Greg Sarnow will lead a “DRTV Management Boot Camp”, tailor-made for nutraceutical and cosmeceutical products. For the first two days, participants will explore creative strategies and best practices for..."
>>> Greg Sarnow at '08 Response Expo in San Diego // 04.30.08
"Sarnow sits on the DRMA’s Educational Advisory Board and is largely responsible for the content of this year’s education sessions. Greg is leading two..."
>>> Greg Sarnow Joins Housewares Panel Session // 03.11.08
"Sarnow is set to participate in the 'Inventors Revue', a unique session at the 2008 International Home & Housewares Show at McCormick Place in Chicago... Sarnow will join the panel of direct response television advertising experts for the fast-paced, American Idol-style seminar."
>>> Press Release Archives
Article Archives
>>> Measuring DRTV Profitability
>>>
DRA At The Show
>>> DRA at ERA Annual Convention in Las Vegas
>>>
Industry News
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