PR Newswire
Wednesday, April 30, 2008

Greg Sarnow at 2008 Response Expo in San Diego

(Austin, Texas) The Direct Response Academy and Greg Sarnow, CEO, will participate in the 2008 Response Expo from May 6 to 8 in San Diego at the Manchester Grand Hyatt.  The Expo is hosted by the Direct Response Marketing Alliance (the DRMA) and Response Magazine.

Sarnow sits on the DRMA’s Educational Advisory Board and is largely responsible for the content of this year’s education sessions.  Greg is leading two panels as well. 

The first, “Holding Your Vendors Accountable” on May 7 at 2:30 p.m., will discuss the benefits of developing partner relationships and best practices for dealing with third party vendors in a direct response campaign.

The second is a financial services industry case study on May 8 from 11 a.m. to noon, featuring David Sant, Sr. VP of New Customer Acquisition for Countrywide Financial.  The session will center on how the Countrywide team has successfully used direct response marketing to continue to build its new customer base in the face of the mortgage industry’s crisis over the past year.

“This year’s sessions are really solid,” says Sarnow.  “From social networking to going global through the Web, to the art of branding for direct response, we’re presenting great information.  Everyone in the direct-to-consumer marketplace will benefit - whether you are a veteran corporate marketer or an inventive entrepreneur with the next great idea.”

Asked to comment on the unique features of this year’s Expo, Greg says, “Orchestrating a DR campaign is an art.  So we’re all looking forward to Maestro Benjamin Zander’s keynote address on ‘The Art of Possibility.’  The topic is perfect for this audience!  Being open to new ways of thinking and new ideas - - this is the fuel that fires this entire industry.”

Visitors are invited to meet with Sarnow at the Direct Response Academy booth (#211/213).  Academy staff will also be on hand with information on upcoming courses, the Academy’s project management services, and a surprise Austrian treat.

For information on the Academy’s programs, visit www.DirectResponseAcademy.com or call (512) 301-5900.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.