Direct Response Academy
Call Center Training
Radio Direct Response
Brand Response Advertising
What We Do
The DRA's Clients
February 17 - 19, 2010
Bring the core competency of Direct Response campaign management to your business. Through this 3 day Boot Camp, you will gain a solid foundation in infomercial marketing and DRTV media.DRTV Management Boot Camp
The gold standard in training for Direct Response marketers
To fully understand what it takes to manage a direct response TV campaign, the Academy’s DRTV Management Boot Camp is absolutely invaluable! This course gives you the information you need to make an immediate difference in your infomercial campaign:
DRTV Management Boot Camp is designed for anyone involved in direct response. Marketing and advertising professionals from any industry are empowered with the proven best practices taught here. And it’s an excellent resource for entrepreneurs and those new to the industry.
Advanced DRTV Media & Logistics
The Santa Monica course also features Advanced DRTV Media & Logistics, another invaluable tool from the Direct Response Academy.
In a Direct Response campaign, more dollars are spent on media than on all other outsourced services combined. And DRTV media requires the most skill to manage. Advanced DRTV Media & Logistics is the only course available anywhere on DRTV media. Participants gain a clear understanding of:
Advanced DRTV Media & Logistics probes every aspect of a DRTV media campaign - from testing to roll-out. We examine reporting and results analysis, and working with both short form and long form infomercial.
You will learn the following essential skills:
Plus the bonus Advanced Logistics section demonstrates how to build a stronger infrastructure and effectively coordinate every area - including order fulfillment, web and call center results, media, finance, downstream continuity, and retail sales and strategies...
Don't miss this opportunity to delve into one of the most important elements of infomercial marketing!
About your instructor:
The Direct Response Academy’s unique training programs cover all aspects of a DRTV campaign – from launching and managing a campaign to media management to telemarketing agent training. We offer executive training, campaign and project management services to corporations and individuals marketing products through TV and the Web.
Our Next Course:
May 2-3 , 2011
May 2-3 , 2011
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