PR Newswire
Monday, November 24th, 2008

Philadelphia Boot Camp Explores a
DRTV Media Buyer's World

(Austin, Texas)   At the Direct Response Academy’s next “DRTV Management Boot Camp” in Philadelphia, the inner workings of the role of DRTV media buyer will be examined.  The Boot Camp will be held on December 3rd and 4th at the Ritz Carlton Philadelphia.

“The media buyer is at the core of every direct response campaign,” says Sarnow.  “Choosing and managing the media buyer is quite complex because of the nuances each campaign has.  Whether you are buying direct response media for a product that will eventually go to retail, or to acquire customers to build downstream revenue, you have to choose the buyer or buying agency based on their experience in these areas.  Choosing the right media buyer and managing the campaign correctly can impact the ROI of a campaign by up to 30%.”
 
Boot Camp participants will explore every area of a DRTV project, including how to:

• Determine if a product is feasible for an infomercial campaign
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for sale at the retail level

The media buying section of the course will take an in-depth look at the entire media buying process including testing, roll-out, and short form direct response and infomercial media buying.

Sarnow has guided countless campaigns in his nearly 20 years in the direct response industry, and spent over 6 years running one of the industry’s largest media companies. He also brings a keen eye for what sells, what's innovative, and how a product offer can be effectively improved.

The course will be held at the Ritz Carlton Hotel in Philadelphia from December 3-4, 2008.

For more information, contact the Direct Response Academy at (512) 301-5900 or email courses@directresponseacademy.com. To view course details, visit the Direct Response Academy website: http://www.directresponseacademy.com/mediabuying.html.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offer project management, executive training and consulting services for companies and individuals who are launching or managing DRTV campaigns.