PR Newswire
Wednesday, February 6th, 2008

New Direct Response TV Course Debuts in Miami Beach

(Austin, Texas)  The Direct Response Academy will present its cornerstone program, DRTV Management Boot Camp, in Miami Beach on February 20th and 21st.  Then, for the first time, DRTV Back-End Management: Where Profits Are Won & Lost, will be offered on February 22nd.

“Our Boot Camp gives an excellent overview of the direct response television marketing process.  It gives our participant the real tools they need to create successful, profitable campaigns,” said Greg Sarnow, Direct Response Academy CEO and course leader.  “The new course was added in response to requests from our previous students. We’re going to go even deeper into what happens behind the scenes in a direct response campaign. It’s great information for anyone involved in DRTV.”

Both courses were created for marketing and advertising managers who are adding DRTV to their services, as well as inventors, entrepreneurs and service providers who need to understand the direct response process.

Participants in the DRTV Management Boot Camp will learn how to:                       

• Determine product feasibility                 
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media results
• Maximize effectiveness of telemarketing and fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for retail sell-through

Students in the Back-End Management course will spend the day examining the sales process, telemarketing, fulfillment, customer service, and financial aspects in greater detail to further expand their understanding of the myriad details that must be managed in any DR venture.

To view details of the courses and for registration information, please see our course information page on the Direct Response Academy website.

The course will be held at the Circa 39 Hotel in Miami Beach, Florida, February 20-22, 2008.  For more information, contact Mark Warren with the Direct Response Academy at (512) 301-5900 or via email at markw@directresponseacademy.com.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational company dedicated to teaching the best practices of direct response television marketing.  The DRA offers executive training, project management and consulting services for companies and individuals who are launching or managing DRTV campaigns.