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Courses Provided By Direct Response Academy: DRTV Management Boot Camp DRTV Back-End Management: Where Profits Are Won or Lost Winning the Media Game DR Financial Management: From Scorekeeping to Strategy Bringing Your Media In-House 2008/2009 Course Schedule: October 28-29, 2008 DRTV Management Boot Camp Santa Monica, CA October 30, 2008 DRTV Back-End Management Santa Monica, CA December 3-4, 2008 DRTV Management Boot Camp (bonus: Xtra DRTV Media Buying Feature) Philadelphia, PA January 21-22, 2009 DRTV Management Boot Camp: Customer Acquisition Miami, FL January 23, 2009 DRTV Back-End Management Miami, FL March 10-11, 2009 DRTV Management Boot Camp Austin, TX March 12, 2009 DRTV Back-End Management Austin, TX April 7-8 , 2009 Winning the Media Game Santa Monica, CA April 28-30, 2009 USA Marketplace Geneva, Switzerland Chamonix, France |
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Direct Response
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Is Radio an Effective Way to Create Sales and Build a Brand?Most Dot-Com companies thought so and many are now broke. What did they do wrong?
Radio Demographics There is no mass-market medium that also targets specific demographics like RADIO. Even better than that, there are local and national talk show hosts and DJ's that will read and improvise your commercial giving it the credibility with a loyal audience. Radio personalities develop a special bond with their audiences, a rapport unmatched by any other medium. This provides a powerful selling opportunities for direct response marketers, because on-air personalities can read copy and improvise to sound unlike typical advertising and thereby get under the typical defenses of the listeners. Because they reach a large audience with precise demographic accuracy. Radio audiences are loyal to their stations. This provides direct response marketers an unparalleled ability to target their best prospects by advertising in an environment that enhances the credibility of the message. Of all the mediums, radio has segmented the American demographic best and at a less expensive price than TV! Radio direct marketing is a very profitable form of advertising, especially if you want to reach specific demographics. It has proven to drive people efficiently to websites and the phone. For more information on whether Radio Direct Response marketing is right for you, contact the Direct Response Academy today at 512-301-5900. |
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