PR Newswire
Tuesday, September 18, 2007


Direct Response TV Boot Camp Comes to Chicago

(Austin, Texas)  The Direct Response Academy will present a two-day “DRTV Management Boot Camp” for the first time in Chicago on October 25-26, 2007.

“Marketing products through direct response television can be costly and complex,” said Greg Sarnow, Direct Response Academy CEO and course leader.  “The DRTV Management Boot Camp is the only training of its kind, and we’re pleased to bring it to Chicago.  The course is specifically designed to give marketers the tools they need to create successful, profitable campaigns.”

The intensive hands-on course was created for marketing and advertising managers who are adding DRTV to their services, as well as inventors, entrepreneurs and service providers who need their organization to understand the Direct Response process.  Participants are armed with the ‘insider’ intelligence and field-smarts they need to leverage DRTV advertising dollars into greater financial success.

Course participants learn to:                                                                        

• Determine product feasibility                 
• Build a compelling product offer
• Choose the best creative approach and production format
• Build a sound financial model
• Analyze media placement results
• Maximize effectiveness of telemarketing and product fulfillment vendors
• Integrate web sales with a DRTV campaign
• Brand DRTV products for retail sell-through

To view details of the course and for registration information, please visit the Direct Response Academy website:  www.directresponseacademy.com.

The course will be held at the Allerton Hotel in Chicago, Illinois, October 25-26, 2007.  For more information, contact Mark Warren with the Direct Response Academy at (512) 301-5900 or via email at markw@directresponseacademy.com.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational company dedicated to teaching the best practices of direct response television marketing.  The DRA offers executive training, project management and consulting services for companies and individuals who are launching or managing DRTV campaigns.