PR Newswire
Tuesday, December 11, 2007

(Austin, Texas)  For the first time in the history of the direct response industry, general ad media buyers and marketers can learn the best practices of buying and managing DRTV media.  The Direct Response Academy is proud to introduce its newest offering, “Winning the Media Game” in Santa Monica, California on January 23-24, 2008.

“More money is spent on media in a direct response campaign than all other vendor services combined,” said Greg Sarnow, Direct Response Academy CEO.  “Managing your media buys and agency properly can impact ROI by up to 20%.  In a $10 million media campaign, that can add $1 million or more straight to your bottom line.”

The information in this course has never been available before. This has left marketers entering the direct response field at a disadvantage when dealing with media agencies.  “Winning the Media Game” has been created to fill the void.

Sarnow brings a wealth of experience as course leader.  As owner of a media buying agency, he purchased over $1 billion in DRTV media.  His expertise in this field, combined with 15 years of hands-on experience managing direct response campaigns, gives participants access to a unique industry authority.

The intensive training provides solid media and financial management tools to improve ROI. This information puts marketers on an equal footing with their media agencies. The course will benefit ad agencies, the entrepreneur just starting out, and established companies - whether they are launching a new direct response program or are in the midst of an established campaign.

Course topics include:                                    

• Choosing and managing a media agency
• Building the financial foundation of media buying
• Testing & roll-out tactics
• Saving and making money through improved analysis
• Understanding industry trends and their impact on media buying in the future

To view details of the course and for registration information, please visit the Direct Response Academy website:  www.DirectResponseAcademy.com.

The course will be held at the Hotel Oceana in Santa Monica, California, January 23-24, 2008.  For more information, contact Mark Warren with the Direct Response Academy at (512) 301-5900 or at MarkW@DirectResponseAcademy.com.

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The DirectResponseAcademy, founded in 1999 in Austin, Texas, is the only educational organization dedicated to teaching the best practices of direct response television marketing.  The DRA offers executive training, project management and consulting services for companies and individuals who are launching or managing DRTV campaigns.