| Winning the Media Game | ||
About Your Instructor
GREG SARNOW:
2008/2009
Course Schedule:
October 28-29, 2008
DRTV Management Boot Camp
Santa Monica, CA
October 30, 2008
DRTV Back-End Management
Santa Monica, CA
December 3-4, 2008
DRTV Management Boot Camp
(bonus: Xtra DRTV
Media Buying Feature)
Philadelphia, PA
January 21-22, 2009
DRTV Management Boot Camp:
Customer Acquisition
Miami, FL
January 23, 2009
DRTV Back-End Management
Miami, FL
March 10-11, 2009
DRTV Management Boot Camp
Austin, TX
March 12, 2009
DRTV Back-End Management
Austin, TX
April 7-8 , 2009
Winning the Media Game
Santa Monica, CA
April 28-30, 2009
USA Marketplace
Geneva, Switzerland
Chamonix, France
Direct Response
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Are you a:
• Corporate Marketer?
• Ad Agency or Exec?
• Entrepreneur?
• Inventor?
How To Optimize DRTV Media
For Campaign Success
For the first time in the history of the direct response industry, marketers can learn the best practices of managing and buying media. The Direct Response Academy’s Winning the Media Game training intensive will put you on an equal footing with your media agency and help you collaborate successfully with agencies of all sizes.
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Related Links & Courses:
>> Why DRTV Training?
>> Media Optimization
>> On-Site Training
>> Project Management
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2008/2009 Course Schedule (Winning the Media Game):
April 7-8 , 2009 >>> Santa Monica, CA
More money is spent on media in a direct response campaign than every other service combined. Managing your media and your agency properly can impact your ROI from 5% to 25%. In a $10 million media campaign, that adds more than $1 million straight to your bottom line!
FIRST TIME AVAILABLE – ANYWHERE! For the first time in the history of the direct response industry, marketers can learn the best practices of managing and buying media for DRTV. “Winning the Media Game” will prepare you for a successful collaboration with media agencies of all sizes.
This comprehensive 2-day training intensive empowers marketing & ad professionals from any industry with proven best practices that:
• Maximize return-on-investment (ROI);
• Promote brand-building & retail growth; and
• Overcome and avoid common obstacles to optimizing media.
Whether you are an entrepreneur with a new start-up doing short-form direct response, or a Fortune 500 company doing both short-form and infomercials, this course will teach you how to run a media campaign well!
Who should attend?
• Ad agency personnel with expertise in general advertising but with clients who need direct response
• Short form media buyers who need to learn infomercial media
• Infomercial media buyers who need to learn short form
• Product managers and executives responsible for DRTV success in their organizations
• Direct response vendors who interact with media agencies
What you’ll learn:
• How to know if your agency is doing a fair, good, or a great job
• How to impact a campaign - not just pay the invoices
• The media industry landscape
• Choosing a media agency
• Media management
• Testing
• Rolling out
• Short form
• Long form
• The impact of media on campaigns
• The financial foundation of media buying
• The future of media buying
• When to buy media in-house
It takes years to become a good media buyer – and only if you have the intensity and drive for it. Just understanding the ebb and flow of the media buying year is an art in itself. Each quarter of the year is unique and must be experienced several times to fully understand the dynamics of media supply and demand, and how they impact the negotiation process.
Within each quarter, each month also has its nuances. Special circumstances, such as a major election year, further complicate media buying. Add to that the characteristics and goals of individual campaigns and you begin to see the complexities media agencies and buyers face.
Now, you don't have to risk a lot of time, money and effort learning DRTV strategies. This intensive, hands-on Direct Response Television Management Boot-Camp is the only two day training where you will learn proven and innovative DRTV strategies DRTV insiders are using to create successful DRTV campaigns.
Don’t miss out on this special two day event. For more information or to register, please call 512-301-5900 or email us at courses@dracademy.org.
