Special 1 1/2 Day
Mini DRTV Boot Camp:

Product Feasibility
&
DRTV Media

May 10 & 11, 2010
San Diego, California
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Get the gist of the Academy's gold standard DRTV Management Boot Camp with a special focus on DRTV media and product feasibility, all in a day and a half - and at half the price! 

This special program, hosted at the site of Response Expo, is co-sponsored by Response Magazine.

Product Feasibility
Like a venture capital firm, you should only invest in a DRTV endeavor after fully understanding the financial reality and its ROI potential.

In this program, we'll use the same rigorous evaluation major marketing companies use to determine if a product is right for DRTVParticipants walk away with the Direct Response Academy's invaluable 14 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.

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"This seminar had the highest percentage of actual useful technical information (vs. anecdotal baloney) of any seminar I've ever attended.
Bravo, Greg!"

Jay Sedrish, CFO
Stouffer Direct

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DRTV Media
Immerse yourself in the world of DRTV media and learn the skills DRTV media buyers and planners use for their clients' success.

Advanced DRTV Media is the only training available anywhere on DRTV media. You'll gain a clear understanding of:

• How to navigate the DRTV media buying process.
• How results impact weekly media buys.
• How DRTV agencies can make high commissions on the media they purchase for their clients.

Advanced DRTV Media probes every aspect of a DRTV media campaign - from testing to roll-out. We explore reporting and results analysis, and both short form and long form infomercial. Learn how to:

1. Manage a DRTV media agency
2. Buy media time in-house
3. Price direct response media
4. Negotiate the best rates
5. Analyze and use media reports for best results and highest profit

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Don't miss this special opportunity to delve into two of the most important elements of infomercial marketing!

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When:
May 10th (full day) & 11th (half day), 2010
Product Feasibility & DRTV Media

Where:
Hilton San Diego Bayfront Hotel
San Diego, California

Course Fee:
Special Response Expo Price: $995

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Register Today!
Click here for a printable PDF registration form.

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About your instructor:
GREG SARNOW

Greg Sarnow, Direct Response Academy CEO, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Related Links & Courses:
• Why DRTV Training?
• Public DRTV Courses
• On-Site Training
• Project Management