Direct Response Academy

Campaign Management
Training On-Site
Call Center Training
Feasibility Analysis
Infomercial Production
Media Optimization
Infomercial Marketing
Radio Direct Response
Infomercial Vendors
Brand Response Advertising
Financial Analysis

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About DRA
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Direct Response Academy Clients

DRTV Management Boot Camp
December 8-10, 2010
Santa Monica, CA
Las Vegas strip at night

"If you are looking for a total immersion in the DRTV world, this is the course to take.  Learn practical, real world critical information from a world-class DRTV expert.  Attending this course has no doubt saved me tens of thousands of dollars. "

DRTV Advertising Campaign Management Boot Camp

Click here to register

Mike Scotti, Horizon Foods

Master the Art of Successful DRTV Campaign Management

The Boot Camp is a comprehensive program covering every element of an infomercial or short form TV advertising campaign.

You will get practical answers to your questions on everything from offer configuration, to creative and production, finance, media, telemarketing, fulfillment, web integration, and retail sell-through.


Participants in the DRTV Management Boot Camp learn ow to

  • Determine if a product is feasible for an infomercial campaign

  • Build a compelling product offer

  • Select the right DRTV service providers and build a solid DRTV team

  • Choose the best creative approach and manage creative development

  • Choose the best production format and manage infomercial & short form production

  • Build a sound financial model based on realistic DRTV financial requirements

  • Manage DR media buys and your media agency

  • Analyze media placement results to maximize ROI

  • Maximize effectiveness of all service providers and vendors

  • Integrate your DR strategies with website sales

  • Brand DRTV products for sale at the retail level


Days 1 & 2 (December 8-9)

- Product Feasibility - DRTV Media I
- Creative & Production - DRTV Finance
- Offer Construction - Web Integration

On Days 1 and 2 of the DRTV Boot Camp in Santa Monica, you will learn the powerful best practices that have been prven over time to create successful, profitable campaigns:

Product Feasibility
To determine if a product is right for DRTV, we use the same rigorous evaluation the major marketing companies use.

Boot Camp participants walk away with the Direct Response Academy's invaluable 22 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.

A well-oiled marketing machineCreative & Production
Explore the creative end of short form and infomercial development.

Learn how to choose the right production format, put together a great script, build an excellent production team, and work effectively together.

Offer Construction
Attendees get an insider's knowledge on how to build an irresistible offer that showcases your product and drives sales.

"Thank you for all the great info! I walked away feeling more confident that I can do a better job managing our newest fundraising initiative.
We will build better, test better from the start!"

Dana Spencley
The Wounded Warrior Project

DRTV Media I
Learn the skills DRTV media buyers and planners use for their clients' success. Navigating DRTV Media The Academy's Advanced DRTV Media program is the only training of its kind. You'll gain a clear understanding of:

  • How to navigate the DRTV media buying process
  • How results impact weekly media buys
  • How DRTV agencies can make high commissions on the media they purchase for their clients

DRTV Finance
Understand the financial realities of DRTV marketing, and how to build a solid, effective plan.

Shopping onlineWeb Integration
Learn the best practices and conversion techniques to build sales, increase revenue per order and how to utilize ever-changing web and social media tactics to build your brand and make sales on the web.

"Greg’s experience in the field presents an amazing perspective on the DR business.  The seminar helped me fill in the blanks with a lot of missing information.  Great seminar!  I wish I had attended years ago!”

Mara Schteinschraber
Corinthian Colleges

Day 3 (December 10)

- Advanced Campaign Management
- DRTV Media II
- Infrastructure Development & Vendor Management

Day 3 in Santa Monica continues the study of DRTV media, with an added focus on the hidden side of campaign management that is absolutely crucial to your project’s success and profitability:

Explore every aspect of a DRTV media campaign for both short form and long form infomercial:

  • How to manage your DRTV media agency
  • How to buy media time in-house
  • How Direct Response media is priced
  • How to negotiate the best rates
  • How to analyze media reports for best results and highest profit

Advanced Campaign Management
Learn to handle the “back end” of the infomercial business. 

A well-oiled marketing machineThis program provides a full spectrum view of the critical back-end service areas, their related vendors, and how they connect to form a well-oiled marketing machine.

The day features an advanced study of finance, infrastructure, and media; telemarketing, web integration and product fulfillment

To create a clear plan that deals with the logistics of a DRTV campaign, and using the time-tested methods to increase revenues and decrease expenses, participants will:

  • Identify the critical components of each service area
  • Integrate each service provider’s data into comprehensive executive summaries and detailed reports
  • Accurately judge when each vendor’s performance is excelling or lagging
  • Maximize return on investment

Infrastructure & Vendor Management
Explore the best practices of building the campaign infrastructure that maximizes your results. Learn how to choose and manage the right vendor for each service area, and to use the data they generate to maximize profits.

"This seminar had the highest percentage of actual useful technical information (vs. anecdotal baloney) of any seminar I've ever attended. Bravo, Greg!”

Jay Sedrish, CFO
Stouffer Direct

Bring the core competency of Direct Response TV to your business. This DRTV Management Boot Camp gives you the information you need to make an immediate difference in your direct response tv campaign. 

Who should attend?
The DRTV Management Boot Camp is for anyone involved in Direct Response.

Marketers and advertising professionals from any industry are empowered with the proven best practices taught here. 

And it’s an excellent resource for entrepreneurs and the perfect start for those new to the industry.

Reserve your seat today!

Click here to register!

Don't miss this opportunity to get all the essential elements of Direct Response TV marketing!

Course Fee:
Full Course - December 8-10:   $1,995
2 Days only - December 8-9:    $1,395

Click here to download a PDF registration form.

Please email or call us if you have any questions at
(512) 301-5900.

Join us on December 8 to 10 for the Direct Response Academy's DRTV Management Boot Camp - the only complete DRTV training program available anywhere.

PS: Ask about the Academy's in-house training services! Many companies ask Greg to return again and again to train their people and improve their Direct Response campaign results, including:
  • Gotham Direct
  • Product Partners (Beach Body)
  • Irwin Natural
  • Moulton Logistics
  • Sylmark
  • Omni Reliant
  • Marketing Architects
  • Global TV Response
  • Impulse (West)
  • Dynatech (My Media Works)  
    .............and many more

About Your Instructor:

Greg Sarnow, CEO, Direct Response Academy Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.
Prior to founding the DRA, Greg spent eight years as president of American Television Time.  During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.  With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years.

Click here for a printable PDF registration form.

Related Links & Courses:
Why DRTV Training?
Public Courses
On-Site Training
Campaign Management

Keep Me Informed:

Our Next Course:

May 2-3 , 2011

Mini-DRTV Boot Camp

San Diego, CA

More info coming soon!

San Diego, California

Upcoming Courses:

May 2-3 , 2011

Mini-DRTV Boot Camp

San Diego, CA