DRTV Management Boot Camp December 8-10, 2010 Santa Monica, CA
"If you are looking for a total immersion in the DRTV world, this is the course to take.  Learn practical, real world critical information from a world-class DRTV expert.  Attending this course has no doubt saved me tens of thousands of dollars. "	DRTV Advertising Campaign Management Boot Camp
Mike Scotti, Horizon Foods

Master the Art of Successful DRTV Campaign Management

Days 1 & 2 (December 8-9)

On Days 1 and 2 of the DRTV Boot Camp in Santa Monica, you will learn the powerful best practices that have been prven over time to create successful, profitable campaigns:

Product Feasibility
To determine if a product is right for DRTV, we use the same rigorous evaluation the major marketing companies use.

Boot Camp participants walk away with the Direct Response Academy's invaluable 22 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.

Creative & Production
Explore the creative end of short form and infomercial development.

Learn how to choose the right production format, put together a great script, build an excellent production team, and work effectively together.

Offer Construction
Attendees get an insider's knowledge on how to build an irresistible offer that showcases your product and drives sales.

"Thank you for all the great info! I walked away feeling more confident that I can do a better job managing our newest fundraising initiative.
We will build better, test better from the start!"

Dana Spencley
The Wounded Warrior Project

DRTV Media I
Learn the skills DRTV media buyers and planners use for their clients' success. The Academy's Advanced DRTV Media program is the only training of its kind. You'll gain a clear understanding of:

• How to navigate the DRTV media buying process
• How results impact weekly media buys
• How DRTV agencies can make high commissions on the media they purchase for their clients

DRTV Finance
Understand the financial realities of DRTV marketing, and how to build a solid, effective plan.

Web Integration
Learn the best practices and conversion techniques to build sales, increase revenue per order and how to utilize ever-changing web and social media tactics to build your brand and make sales on the web.

"Greg’s experience in the field presents an amazing perspective on the DR business.  The seminar helped me fill in the blanks with a lot of missing information.  Great seminar!  I wish I had attended years ago!”

Mara Schteinschraber
Corinthian Colleges

Day 3 (December 10)

Day 3 in Santa Monica continues the study of DRTV media, with an added focus on the hidden side of campaign management that is absolutely crucial to your project’s success and profitability:

DRTV Media II
Explore every aspect of a DRTV media campaign for both short form and long form infomercial:

• How to manage your DRTV media agency
• How to buy media time in-house
• How Direct Response media is priced
• How to negotiate the best rates
• How to analyze media reports for best results and highest profit

Advanced Campaign Management
Learn to handle the “back end” of the infomercial business. 

This program provides a full spectrum view of the critical back-end service areas, their related vendors, and how they connect to form a well-oiled marketing machine.

The day features an advanced study of finance, infrastructure, and media; telemarketing, web integration and product fulfillment. 

To create a clear plan that deals with the logistics of a DRTV campaign, and using the time-tested methods to increase revenues and decrease expenses, participants will:

• Identify the critical components of each service area
• Integrate each service provider’s data into comprehensive executive summaries and detailed reports
• Accurately judge when each vendor’s performance is excelling or lagging
• Maximize return on investment

Infrastructure & Vendor Management
Explore the best practices of building the campaign infrastructure that maximizes your results. Learn how to choose and manage the right vendor for each service area, and to use the data they generate to maximize profits.

"This seminar had the highest percentage of actual useful technical information (vs. anecdotal baloney) of any seminar I've ever attended. Bravo, Greg!”

Jay Sedrish, CFO
Stouffer Direct

Bring the core competency of Direct Response TV to your business. This DRTV Management Boot Camp gives you the information you need to make an immediate difference in your direct response tv campaign. 

Marketers and advertising professionals from any industry are empowered with the proven best practices taught here. 

And it’s an excellent resource for entrepreneurs and the perfect start for those new to the industry.

Reserve your seat today!

Don't miss this opportunity to get all the essential elements of Direct Response TV marketing!

Course Fee:
Full Course - December 8-10:   $1,995
2 Days only - December 8-9:    $1,395

Click here to download a PDF registration form.

Please email or call us if you have any questions at
(512) 301-5900.

Join us on December 8 to 10 for the Direct Response Academy's DRTV Management Boot Camp - the only complete DRTV training program available anywhere.

About Your Instructor: GREG SARNOW

Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry.  Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.

Click here for a printable PDF registration form.

Related Links & Courses:
• Why DRTV Training?
• Public Courses
• On-Site Training
• Campaign Management